The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Export case study: adam&eveDDB

/ March 16th 2020
Exports and International Trade

Business: adam&eveDDB

Client: Temptations, Mars Petcare

adam&eveDDB began its partnership with Mars Petcare Temptations in the US in 2015 and has built a powerful working relationship which transcends time zones, distance and cultures.

Immersed in all aspects of the Mars business philosophy, the relationship has grown from its social media foundations to one which spans consumer behaviour, and creative insight, to new product development. Nowhere is this better showcased than the 2019 omnichannel Temptations Holiday campaign that started with product and engaged consumers all the way to purchase.

adam&eveDDB’s creativity and strategic nous, enabled them to create a strong and distinct holiday Temptations campaign that stood out, not only in one of the most competitive categories, but also the most crowded time of the year driving the highest sales period in history for the brand. They leveraged the Temptations brand platform “All It Takes Is A Shake” to demonstrate the sheer irresistibility of product and find a genuine role for the brand, resulting in the strongest ever sales period and in some of the most proven and effective communications materials the business has made to date.

The campaign will evolve for Holiday 2020 to incorporate significant online retail partners and bigger, more experiential and experimental ways as confidence in adam&eveDDB’s creative, in their ambition and in their partnership grows and grows.

This case study is featured in our UK Advertising Exports Report, which you can download here.