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Export case study: Brandfuel

/ March 20th 2020
Export Month UK Advertising Export Group

Business: Brandfuel

Client: Android

Embracing a wealth of experience across many different spectrums, their culture and passion puts Brandfuel in a confident position to deliver for a variety of clients. From tech giants to budding startups, they create strong relationships by understanding a brand’s purpose, adopting their core values and enhancing customer engagement. Their spirit of collaboration is something they pride themselves on.

One such collaboration has been with Android. For the past 8 years, Brandfuel has worked alongside Android to deliver standout exhibitions at MWC, the largest tech event in the world. Located at The Fira in Barcelona, their thriving journey has evolved from an indoor exhibition stand, to taking over an entire outdoor space. In 2019, Brandfuel created their multi award-winning Android Avenue, a semi-surreal pop up street in the heart of MWC. Guests had the opportunity to go shopping, grab a bite to eat and take a moment of respite, all whilst being immersed in Android’s latest tech offerings.  

The results were impressive, almost 74,000 people visited Android Avenue. Visitors spent almost 1,600 hours engaging with products, leaving a lasting impression. Android Avenue was a meticulous feat of design that demonstrated how ​to find the right balance between ever-evolving technology and Android’s human-centric ideals. 

This case study is featured in our UK Advertising Exports Report, which you can download here.

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