Business: Coffee & TV
Client: Brand Energies
Coffee & TV is an independent, visual content studio, specialising in creative VFX, animation, design and colour grading. The studio’s highly interactive, fast moving and collaborative culture is behind the team’s ability to create exceptional visuals, for projects of any scale and for any screen internationally.
China-based design agency, Brand Energies has worked with Coffee & TV in London on a number of award-winning broadcast design projects. Coffee & TV’s artists were commissioned to craft and deliver new channel brand identities for multiple CCTV channels, part of China’s state broadcaster network.
The Coffee & TV team were challenged to bring to life iconic Chinese cultural and natural world symbols for a series of idents. The ident symbols of an owl, astronaut, lion, terracotta warrior and skyscraper, which represent Chinese culture and society, were intricately sculpted by Coffee & TV’s artists.
Complex animation was required for each sequence, which features a central simple element that bursts into a chaos of cubes; the particles then reform to create a new intricately detailed figure, before cleverly forming a staged scene to accompany the channel logo. The channel idents were launched in 2018 and the fresh new brand identities continue to run across the CCTV network.
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