The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Welcoming the Creative Industries Sector Deal

/ March 28th 2018
Industrial Strategy

The AA team was up bright and early at The Roundhouse in  Camden on the morning of Wednesday 28 March for the launch of the Government’s Sector Deal for the Creative Industries. Stephen Woodford of the Advertising Association welcomed this exciting development, commenting:

“Today’s announcement of a Sector Deal for the Creative Industries is great news for advertising. We are proud our industry is being recognised as a national success story and a key driver of economic growth. Every pound spent on advertising returns six pounds to GDP – that’s more than £120bn a year in total, supporting 1 million jobs. Growth in advertising exports is larger than that of the wider economy. Annual UK exports of advertising services are worth £5.8 billion according to the latest figures, giving us the largest trade surplus in ad services in Europe.

“We are ready to do more to boost the UK economy by growing both the uptake of British advertising services at home as well as overseas. Today we have launched Promote UK, in support of the Government’s Industrial Strategy, a new industry group to position the UK as the global centre of excellence for advertising. We are also about to launch pilot hubs in the West Midlands and Scotland to look at the ways SMEs can use advertising to grow their businesses.

“We look forward to working with Government in support of the Creative Industries Sector Deal to ensure the UK builds its position as a global powerhouse for advertising and the wider creative sector.”

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