The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Labour 2019: where next for personal data?

/ September 24th 2019 / Mark Johnson
Data and E-Privacy News

Alongside the Institute for Government, the Advertising Association held a fringe on The database state, data-driven companies: where next for personal data? at the Labour Party Conference in Brighton on 24 September.

The panel event chaired by Gavin Freeguard, Programme Director at the Institute for Government also included Darren Jones MP, Rachel Aldighieri Managing Director, the DMA, Peter Wells, Director of Public Policy at the Open Data Institute and Labour Candidate Charlotte Holloway.

The panel discussed how government can use data to deliver effective public services and how the public sector can learn from the private sector on data use. The panel also discussed the risks that both sectors must confront as they hold more information about consumers and members of the public than ever before.

Speaking on behalf of Advertising Association member the DMA, Rachel Aldighieri spoke about the importance of building trust in the digital marketing sector.  She said: “Trust is the single biggest reason you will hand over your data to a company” and went onto outline how the Advertising Association are looking to rebuild public trust in the industry with a 5-point action plan through its Trust Working Group.

One year on from its introduction, GDPR and the importance of responsible data use was also central to the discussion.

The well-attended event gave rise to a positive discussion about responsible data use and the challenges and opportunities ahead for the public and private sectors going forward.

Related Articles View More