Alongside the Institute for Government, the Advertising Association held a fringe on The database state, data-driven companies: where next for personal data? at the Labour Party Conference in Brighton on 24 September.
The panel event chaired by Gavin Freeguard, Programme Director at the Institute for Government also included Darren Jones MP, Rachel Aldighieri Managing Director, the DMA, Peter Wells, Director of Public Policy at the Open Data Institute and Labour Candidate Charlotte Holloway.
The panel discussed how government can use data to deliver effective public services and how the public sector can learn from the private sector on data use. The panel also discussed the risks that both sectors must confront as they hold more information about consumers and members of the public than ever before.
Speaking on behalf of Advertising Association member the DMA, Rachel Aldighieri spoke about the importance of building trust in the digital marketing sector. She said: “Trust is the single biggest reason you will hand over your data to a company” and went onto outline how the Advertising Association are looking to rebuild public trust in the industry with a 5-point action plan through its Trust Working Group.
One year on from its introduction, GDPR and the importance of responsible data use was also central to the discussion.
The well-attended event gave rise to a positive discussion about responsible data use and the challenges and opportunities ahead for the public and private sectors going forward.