The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Labour 2019: where next for personal data?

/ September 24th 2019 / Mark Johnson
Data and E-Privacy

Alongside the Institute for Government, the Advertising Association held a fringe on The database state, data-driven companies: where next for personal data? at the Labour Party Conference in Brighton on 24 September.

The panel event chaired by Gavin Freeguard, Programme Director at the Institute for Government also included Darren Jones MP, Rachel Aldighieri Managing Director, the DMA, Peter Wells, Director of Public Policy at the Open Data Institute and Labour Candidate Charlotte Holloway.

The panel discussed how government can use data to deliver effective public services and how the public sector can learn from the private sector on data use. The panel also discussed the risks that both sectors must confront as they hold more information about consumers and members of the public than ever before.

Speaking on behalf of Advertising Association member the DMA, Rachel Aldighieri spoke about the importance of building trust in the digital marketing sector.  She said: “Trust is the single biggest reason you will hand over your data to a company” and went onto outline how the Advertising Association are looking to rebuild public trust in the industry with a 5-point action plan through its Trust Working Group.

One year on from its introduction, GDPR and the importance of responsible data use was also central to the discussion.

The well-attended event gave rise to a positive discussion about responsible data use and the challenges and opportunities ahead for the public and private sectors going forward.

Related Articles View More