The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Will a Brexit deal be reached?

/ September 3rd 2020 / Noa Cohen
Brexit and Trade Policy News EU Activities

The clock remains ticking on UK – EU negotiations and without an agreement in place before the end of the transition period, UK-EU trade arrangements will revert to WTO rules.

The transition period will end on 31 December 2020, but the EU has insisted that a deal must be negotiated by 31 October, giving it sufficient time for EU parliament and Member State ratification. A draft EU ratification timeline indicates that the EU would like an agreed legal text even earlier, by the beginning of October, to allow time for legal and linguistic revisions.

The September round, beginning 7 September may be the ‘make or break’ moment.

The House of Commons Library have published a useful blog, linked here, which lays out the timeline of the process and major sticking points which will need to be resolved to reach an agreement.

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