The DIT, Advertising Association, and Promote UK teams are out in Cannes this week to champion the UK’s creative services and to invite consideration from international clients for British advertising. They are also setting out to highlight our contribution to exceptional global creativity. Their message to the world is simple: Explore the UK’s award-winning entries, and work with us.
And to highlight this, DIT is launching a media campaign to highlight their presence and all that UK advertising can do for global brands seeking innovative and high quality advertising services. So, for those on the ground in Cannes, watch out for how DIT is championing the UK’s contribution to exceptional global creativity on the Grand Hotel digital OOH space. Take a picture or video, and share using #CreativityIsGREAT
For those sadly not enjoying the Riviera sun, other ways our UK presence is being promoted include:
• AA social activity – The AA will be on the ground and tweeting from @ad_association, Chief Executive Stephen Woodford (@StephenWoodford) and Communications Director Matt Bourn (@MattBourn)
• PR and On site social activation via #CreativityIsGREAT and DIT Twitter handle @tradegovuk.
• Twitter cards promoted to our audience with the additional layer of hashtag targeting of #CannesLions
• Digital out of home screens at Cannes – As well as Grand Hotel, 2 Smaller vertical screens at the Clear Channel hospitality area.
Also, learn more about the UK’s Creative Services Industry and connect via DIT’s special Cannes Lions page: https://greatforcollaboration.com/creative-services/cannes-lions-2018/
DIT and Promote UK would like to thank partners @clearchanneluk @voodooh_ @MCSaatchiLondon for their assistance with the campaign.