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Following an online platforms and digital advertising market study, The Competition and Markets Authority (CMA) has issued its report. In response, the Advertising Association is issuing the below statement:
“We responded to the CMA’s interim report in April and look forward to reading the CMA’s full report in more detail as well as its recommendations. It’s worth emphasising that online advertising can deliver two key benefits: more relevant and timely adverts which is good for both consumers and advertisers and it supports a range of online services and content. We have always believed in fair competition and transparent markets and recognise that Competition laws, written in the analogue era, need updating. We are ready to input into the future work of the CMA, in particular around the proposed Code of Conduct and the establishment of a Digital Markets Unit.”
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