The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Association 27.09.19

/ September 27th 2019 / Ellie Mason
Advertising Matters


The AA held a fringe event at Labour’s party conference in Brighton on Tuesday in partnership with the Institute for Government on ‘The database state, data-driven companies: where next for personal data?’. The panel included Darren Jones MP, Rachel Aldighieri, Managing Director, the DMA, Peter Wells, Director of Public Policy at the Open Data Institute and Labour Candidate Charlotte Holloway.

The event was well attended and gave rise to a positive discussion about the challenges and opportunities for the public and private sector’s use of data. You can find a full write-up of the event here.

The AA will also be hosting an event on the same issue at the Conservative Party Conference on Monday next week. For more information please contact Mark.


AA President Keith Weed took the message of rebuilding public trust in advertising to Ad Week New York yesterday at its venue on Broadway in the city. Responding positively to the decline in public trust in advertising that we have seen in recent years is a key plank of Keith’s tenure as President and of the AA’s strategy as a whole.

In his address Keith referred to the biggest ever ethnographic study of public trust in advertising – conducted by UK advertising’s think tank Credos; industry’s five-step action plan to rebuild trust; and how the US and UK advertising industries should work together to find a solution to this crucial issue.

Read more on Keith’s presence at Ad Week New York via Marketing Week here and in Campaign here. You can also read a full transcript of his speech here.


This morning we were delighted to take part in Macmillan’s World’s Biggest Coffee Morning. We caught up over delicious cakes and a cuppa, all while raising money for a great cause!

Macmillan Cancer Support is one of the largest British charities and provides specialist health care, information and financial support to people affected by cancer. Its annual ‘World’s Biggest Coffee Morning’ is its biggest fundraising event, where people all over the UK host their own coffee morning and donations on the day are made to Macmillan. You can find out more about it here.


You’ve made it this far – why not treat yourself and watch our ad of the week?

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