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Advertising Matters 01.11.19

/ November 1st 2019 / Matthew Evans
Advertising Matters

WARC-ING ON SUNSHINE 

The latest Advertising Association/WARC Expenditure Report came out Tuesday and showed UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth.

Adspend over the first six months of 2019 was 5.2% higher than a year earlier, at £12.0bn. The report also showed adspend growth for 2019 is forecast to rise 5.0% and reach £24.7bn, with the UK’s ad market expected to grow a further 5.3% in 2020. The predicted full year growth figure for 2019 is an upgrade of 0.4 percentage points on the figure forecast at the last release of adspend data in July this year.

Our CEO Stephen Woodford, noted that “advertising’s dynamism is shown by the growth recorded across many different formats, with particularly impressive performances from cinema, TV VOD and online radio.” Read the full rundown here.

POLLS APART 

Another unprecedented (how many times have we used that word lately?) week goes by in British politics and with it comes the news of a festive poll on 12 December that we’re sure all political parties hope will be Advent-ageous for their team. Following the announcement Stephen Woodford commented:

“We welcome the election in the hope that it will provide resolution to the Brexit situation and end the uncertainty for industry and the country. Despite this uncertainty, advertising growth has been resilient and whatever the election outcome, the UK’s advertising industry is ready, as a key part of the UK’s fast-growing creative industries, to contribute to a future of strong and sustainable growth for our country.”

CELEBRATING A MAG-NIFICENT DEBATE

On Monday night Westminster saw a debate to go down in parliamentary history as the Debating Group held a PPA-sponsored discussion on the motion: “Magazine media is this country’s greatest cultural export”.

Up against each other were Paul McNamee of The Big Issue and Terri White of Empire, who spoke in favour of the motion; while our own Stephen Woodford and Heather Young of Credos spoke against, with Lord McNally in the chair. The Debating Group has been holding debates in the House of Commons since 1975 and brings marketers, politicians, journalists and the public together to discuss the contentious political issues which surround marketing.

Stephen and Heather’s argument was that while magazines are a vital jewel in the crown of the wider creative industries, the are only part of the greater whole, which is our real greatest cultural export. In a very enjoyable and good-humoured contest, the votes stacked up 29 for and 28 against, and with that the motion was carried that magazine media is our greatest cultural export.

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