The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 04.12.20

/ December 4th 2020
Advertising Matters


On 16 December at 9am we will be hosting a special Ad Net Zero event with COP26 Strategy Director, Charles Ogilvie. As part of this event, Charles will be looking to discuss with members of our industry how they can support efforts to start new, bolder, more engaging conversations with people on climate change in the year of the crucial COP26 summit, which unites the world to tackle climate change.

Ad Net Zero is an industry-wide initiative to help UK advertising respond to the climate crisis caused by C02 emissions. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising by end of 2030.

Attendees will be able to hear the plans for next year’s event, taking place in November, as well as the recently-launched “Together For Our Planet” campaign. The event will also include a live Q&A session, hosted by our Chief Executive, Stephen Woodford. It is open to anyone in our industry – find all the details and book your free ticket here. You can learn more about Ad Net Zero and download its report here.


Along with the IPA and ISBA, we are excited to announce our newest confirmed speakers for RESET 2021, where we will explore how we can support the UK’s social and economic recovery, deal with the repercussions of Covid-19 and deliver on our mission to rebuild public trust in advertising.

Our latest confirmed speakers are Oliver Dowden CBE, Secretary of State – Digital, Culture, Media and Sport; Aasmah Mir, Broadcaster, Times Radio; and Beth Rigby, Political Editor, Sky News.

You can find the full line-up to date and book your ticket here. Don’t forget special rates are available for members and under 30s!


On Wednesday, as the country came out of its second national lockdown, we hosted members and officials from DCMS, BEIS and DIT for our Covid call to discuss concerns and sector-specific business needs looking ahead to Q1 2021. Members reported cautious optimism within the industry but concerns over the on-going Brexit uncertainty remained. The end of the transition period draws closer without a deal or a data adequacy decision from the European Commission.

GroupM also presented findings from its annual end-of-year forecast report, which predicted a 4% decline in UK adspend in 2020, improving on the -12% forecast from its mid-year report published in June. Our next Covid call will be held on Wednesday 13 January, 9-10am. If you’d like to attend please contact Ed, along with any specific issues that you would like to discuss.


In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Check it out here!


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