The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Matters 05.07.19

/ July 5th 2019
Advertising Matters


The ISBA and DMA (newly rebranded to the Data & Marketing Association) summer lunches both took place this week where the hundreds of attendees enjoyed the political perspectives of Tim Shipman from The Sunday Times and political commentator, Steve Richards respectively. Both speakers painted vivid pictures of our political landscape, suggesting the industry, and the country, should ready itself for a Boris-led government. Beyond that, neither would commit to anything beyond saying we are living through a period that future politic students will regard as nothing short of ‘seismic’.


From the 6-9th November this year we are holding our annual Media Business Course at The Grand in Brighton, where we offer emerging talent the opportunity to learn the ropes from leading experts in our industry, many of whom are previous graduates of the course.

Our delegates will be divided into syndicates and given a blue-chip client brief to devise a full media strategy, before pitching against each other to become the coveted MBC winners!

Former MBC delegate, Grant Millar (Global Lead at Spark Foundry) said: “The Media Business Course is the best training experience for nascent media planners available anywhere. [It] makes the planning and pitching experience safe, fun and stimulating and it is the best media experience of the year – every year. I say this as someone who was a syndicate leader nearly 20 years ago and has been back every November since.”

We’ve had a fantastic planning meeting and we’re really excited for this year’s course. If you haven’t already booked your spot, you can do so here. You can also watch last year’s highlights here and find out more about the Media Business Course here.


Just a few weeks to go until Campaign’s Sprintathon in aid of Stand Up To Cancer, and we’ve dusted off our running shoes ready to get training!

The Campaign Sprintathon will take place at Olympic Park Community Track on Thursday 25 July. It will include agencies, media owners and industry bodies, and the aim is that full list of participants will cover the distance of a marathon in less than two hours.

Mark Evans, Managing Director of Marketing and Digital, Direct Line, AA Front Foot Chair & Founder of the Sprintathon, said “This is about the agencies, media owners, publishers and trade bodies of adland coming together to beat cancer faster.”

You can submit teams of four (two male/two female) to run a combined 400m lap here, and find out more about the Sprintathon here.

Who’s ready? We are!


You’ve made it this far – why not treat yourself and watch our ad of the week?

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