The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Matters 06.09.19

/ September 6th 2019 / Ellie Mason
Advertising Matters


This week, we have revealed the theme for LEAD 2020 (drum roll, please) – “The New Age of Responsibility”.

As we approach 2020, there is increasing focus on leadership across the political and business spheres. Our industry is under scrutiny, by policy makers, by the public and by the people who work in advertising itself. Collectively, they are placing a greater set of expectations on advertising: how it is delivered, how it represents the world we live in and how it can bring positive change to society. Our industry summit will ask what does responsible leadership really mean for UK advertising’s leaders?

We’re super excited for everything we have planned for LEAD 2020, and don’t forget that for the first time we are offering tickets at a discounted rate for under 30s! Tickets are selling fast, so book yours while you still can. You can find all the details on our website here.

Talkin’ bout a revolution

On Tuesday morning we hosted a special showcase event on our new Advertising Pays 7 (AP7) report ‘UK Advertising’s Digital Revolution’ at Portcullis House in Westminster.

The drop-in event included exhibitors from a number of the companies and organisations that are featured in AP7 including the IAB, the DMA, Loop Me, TV Squared, Newsworks, Adsmart from Sky and Media Smart. As well as guests from industry, there was cross-party attendance from MPs including Kevin Brennan and Christine Jardine, as well as staff members from several MPs’ offices, and officials from Whitehall departments such as DCMS.

Attendees heard how advertising’s digital revolution has transformed the exhibitors’ businesses and the wider UK economy. To read more about the event, click here.

Taking Care of Data

On Wednesday we hosted our Data & e-Privacy working group, chaired by Chris Combemale (DMA).

Officials from DCMS and BEIS updated the group on data flows post-Brexit and the Business Readiness Fund. The group also discussed the latest text of the draft e-Privacy Regulations, metadata, the ICO’s latest guidance on cookies and Action 4 of the Trust Action plan work – ‘Ensuring data privacy matters’.

The next meeting will be held on Wednesday 23 October.


You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on and quote ‘Ad Matters’.

Related Articles View More