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Last Saturday the Prime Minister announced that England would return to lockdown from November 5 due to the recent rise in Covid-19 cases. Our Chief Executive, Stephen Woodford, commented on the news and discussed what it might mean for the UK advertising industry. He also urged the Government to set out the clearest possible plan over the coming months in order for jobs to be protected and for the economy to function as best it can while limits are in place. You can read his statement in full here.
Yesterday, the Chancellor announced an extension to the furlough scheme as well as other measures to protect jobs and the economy as the pandemic continues. We commented on the announcement: “We hope that these measures will provide much-needed stability and security for businesses and colleagues up and down the country. During the final quarter of this year – traditionally the Golden Quarter for retail and adspend – and into next year, we need to do everything possible to help rebuild confidence among consumers.” You can read the rest of the comment on our website here.
On Wednesday we also hosted members and officials from DCMS, BEIS and DIT for our monthly Covid-19 call, where we discussed the advertising industry’s needs and concerns ahead of the Christmas period. The next call will be held on Wednesday 3 December 9-10am. If you would like to join the call, or have any specific concerns you’d like to raise, please contact Ed.
We are delighted to announce the speaker line-up for our Ad Net Zero Launch – UK advertising’s response to the climate crisis – on 18 November.
Speakers will include Keith Weed, our President; James Best, Chair of our Climate Action Group; Debbie Klein, Group Chief Marketing, Corporate Affairs & People Officer at Sky; Sebastian Munden, Executive Vice President & GM at Unilever UK & Ireland; Mark Read, CEO at WPP; Heather Young, Project Director at Credos; and Stephen Woodford, our Chief Executive.
If you haven’t already booked your place, sign up for free here. We invite you to be a part of the drive to reduce the carbon impact of developing, producing and running UK advertising to real net zero by end 2030. We need your support!
On Wednesday, Media Smart and the European Interactive Digital Advertising Alliance (EDAA) hosted an online webinar showcasing its new resource: ‘How to manage your online advertising experience’, to help young people’s understanding of interest-based advertising and how to maximise their experience. Hosted by Media Smart Chair and CEO of Omnicom Media Group UK, Dan Clays, the webinar heard views from Shadow Minister for Science, Research & Digital, Chi Onwurah MP, as well as Chair of EDAA, Angela Mills Wade, and Will Gardner OBE, CEO of Childnet.
Chi joined the event directly from having asked a question to Boris Johnson at PMQs in the House of Commons and highlighted Labour’s ambition to see a ‘safer, fairer and more inclusive’ online world. She also discussed how we enable young people to become more media literate to make them more resilient in the jobs market, especially given the impact of Covid-19 on the jobs market. She said that: “Technology should not just be something that happens to people, but be something that people have a say in”.
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Check it out here.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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