The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 06.12.19

/ December 6th 2019 / Ellie Mason
Advertising Matters


This week we revealed the full agenda for our annual summit LEAD, which will take place on 30 January 2020 at the QEII Centre in Westminster!

Over the last eight years, LEAD has built a reputation as the premier event for business leaders and policy-makers to address advertising’s industry leaders: CEOs, MDs, Chief Marketing Officers, Creative, Commercial and Sales Directors, as well as the industry policy leaders, political opinion-formers and civil servants.

Highlights for 2020 include an exclusive keynote from the Rt Hon John Bercow who will be sharing his insights from the corridors of power, the lessons learned about driving change and speculate on the future of our politics, as well as the launch of a brand new report by our industry’s think tank, Credos – Advertising Pays 8 – which will look for the first time at the many ways the UK advertising industry contributes to society and communities up and down the country.

The stellar line-up also includes:

  • Dame Carolyn McCall DBE, Chief Executive, ITV
  • Nicola Mendelsohn, Vice President, Facebook EMEA
  • Steve Richards, Political Columnist & Broadcaster
  • Ronan Harris, Vice President & MD UK & Ireland,Google
  • Alex Mahon, Chief Executive, Channel 4
  • Cephas Williams, Founder, 56 Black Men
  • Syl Saller, Chief Marketing Officer, Diageo and many more

To book your place click here and to view the LEAD 2020 programme click here.


Next week is the last Public Affairs Breakfast OF THE DECADE. The agenda will include an update on the AA’s Climate Change group, the status of VAT exemption on charities advertising, the ICO report, politics and what comes next after the General Election, and finally, plans for the new AA Policy Steering Group.

For any public affairs colleagues who would like to attend on Wednesday 11 December, 08.45 – 10.15, please contact Edward to confirm your place.


The AA attended an IPA meeting last Friday to discuss HMRC’s approach to charities advertising. HMRC has now decided that that targeted and re-targeted advertising online should not be VAT exempt because, like direct mail, they see this as addressable.

The issue was recently reported in More About Advertising and HMRC investigations may escalate next year.


You’ve made it this far – why not treat yourself and watch our ad of the week?

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