The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Matters 06.12.19

/ December 6th 2019 / Ellie Mason
Advertising Matters


This week we revealed the full agenda for our annual summit LEAD, which will take place on 30 January 2020 at the QEII Centre in Westminster!

Over the last eight years, LEAD has built a reputation as the premier event for business leaders and policy-makers to address advertising’s industry leaders: CEOs, MDs, Chief Marketing Officers, Creative, Commercial and Sales Directors, as well as the industry policy leaders, political opinion-formers and civil servants.

Highlights for 2020 include an exclusive keynote from the Rt Hon John Bercow who will be sharing his insights from the corridors of power, the lessons learned about driving change and speculate on the future of our politics, as well as the launch of a brand new report by our industry’s think tank, Credos – Advertising Pays 8 – which will look for the first time at the many ways the UK advertising industry contributes to society and communities up and down the country.

The stellar line-up also includes:

  • Dame Carolyn McCall DBE, Chief Executive, ITV
  • Nicola Mendelsohn, Vice President, Facebook EMEA
  • Steve Richards, Political Columnist & Broadcaster
  • Ronan Harris, Vice President & MD UK & Ireland,Google
  • Alex Mahon, Chief Executive, Channel 4
  • Cephas Williams, Founder, 56 Black Men
  • Syl Saller, Chief Marketing Officer, Diageo and many more

To book your place click here and to view the LEAD 2020 programme click here.


Next week is the last Public Affairs Breakfast OF THE DECADE. The agenda will include an update on the AA’s Climate Change group, the status of VAT exemption on charities advertising, the ICO report, politics and what comes next after the General Election, and finally, plans for the new AA Policy Steering Group.

For any public affairs colleagues who would like to attend on Wednesday 11 December, 08.45 – 10.15, please contact Edward to confirm your place.


The AA attended an IPA meeting last Friday to discuss HMRC’s approach to charities advertising. HMRC has now decided that that targeted and re-targeted advertising online should not be VAT exempt because, like direct mail, they see this as addressable.

The issue was recently reported in More About Advertising and HMRC investigations may escalate next year.


You’ve made it this far – why not treat yourself and watch our ad of the week?

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