The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 07.02.20

/ February 7th 2020 / Ellie Mason
Advertising Matters


We have published our new Annual Review and you can download your copy here on our website.

It features essays from our President, Keith Weed, on rebuilding public trust in advertising; our Chair, Philippa Brown, on a pivotal year for our industry; Front Foot Chair, Mark Evans, looks at the past year for our industry network; and Credos Chair, James Best, delves deeper into another exciting year for advertising’s think tank. Other topics include our Public Affairs programme, the launch of our new UK Advertising Export Group, our extensive networking and events calendar, plus the many benefits of being one of our members!


Our Public Affairs and Comms teams went to Cardiff on Wednesday to meet Welsh Assembly Conservative members including Health Spokesperson Angela Burns, Business Spokesperson Russell George and Janet Finch-Saunders.They discussed the Welsh Government’s newly launched health plan: ‘Healthy Weight: Healthy Wales delivery plan 2020 – 2022’. This includes proposals to ban all OOH ads which feature HFSS food by 2030 and we will be engaging further on the proposals going forward.


It was great to attend NABS’ annual President’s Breakfast on Tuesday morning and to hear more about the fabulous work this organisation does on behalf of the UK advertising industry – a huge congratulations to Diana Tickell, Chief Executive of NABS and her team for another brilliant year.

The event included the launch of a brand new timeTo training programme to educate employers and staff about the issue to tackle sexual harassment in the advertising industry. The interactive group sessions will be led by expert trainers who work in the areas of sexual harassment and gender-based violence and will visit participating offices and offer tools and information to help identify and report inappropriate behaviour in the workplace. You can read more in Campaign here and on the timeTo website here.


Following the launch of our Advertising Pays 8 report at LEAD 2020 last week, we’ve launched a dedicated hub to highlight the best UK advertising campaigns that have made a positive contribution to society.

This week, find out more about Cephas Williams’ fantastic 56 Black Men campaign and the impact that it has had here.


You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on and quote ‘Ad Matters’.

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