Member content
Already a member? Sign in below
Today, in partnership with ISBA and the IPA, we have launched a new hub – UK Advertising Needs You – which is a showcase for the industry’s many diversity and inclusion schemes and ultimately aims to improve diversity in UK advertising’s workforce.
The hub features advice for candidates looking to join the industry alongside useful resources for employers looking to develop ways to recruit from the widest range of candidates. We, and our partners, will proactively promote and direct all in the industry towards the hub as a central bank of information and guidance.
To achieve this, we have also formed a new Inclusion Group, chaired by Kathryn Jacob, CEO of Pearl & Dean, and with members from ISBA, IPA, Saatchi & Saatchi, Channel 4, GSK and Creative Equals. Business Minister, Nadhim Zahawi, said: “As a previous business owner, I know that only by drawing on a diverse talent pool can businesses truly reach their full potential. This group is an excellent initiative to drive forward diversity and inclusion within the advertising industry, and I applaud the Advertising Association for their work.”
Read more over on our website here. The launch was also covered widely in the media including in Campaign, The Drum, Mediatel and Marketing Week.
Looking at supply chains in programmatic ISBA yesterday launched a world-first Programmatic Supply Chain Transparency Study in association with the Association of Online Publishers. The research was carried out by PwC and marks the first time that programmatic advertising supply chains – the way in which advertisers and publishers are served by the programmatic ad delivery system – have been mapped from end-to-end, anywhere across the globe.
Its intention is to provide a more transparent view of the UK programmatic supply chain, for the benefit of all participants and the industry as a whole. It sets out to identify each element of the supply chain, understand the services delivered and the costs applied at each stage, and provide a transparent picture by happy supply chains from start to finish, using real market data.
In Coronavirus news this week, we held our latest Covid-19 Impact Information sharing session via Microsoft Teams. We were joined by officials from DCMS, BEIS, DIT and the Cabinet Office and discussed the impact of the virus on their businesses and also what might be needed for recovery. Credos updated attendees on the latest results from its regular advertising industry stakeholder survey and we also gave an overview of our latest AA/WARC Expenditure Report, which you can read here and below.
Today, over 20 members and stakeholders from across the AA Scotland network joined for our fortnightly Scottish industry call. Representatives included two officials from the Scottish Government’s Creative Industries, Screen and Media team. The agenda also looked at the recent AA/WARC Expenditure Report figures; the latest results from industry think tank Credos’ industry sentiment tracker; UK and Scottish Government business support measures and how businesses can get back to work post-lockdown. For more information contact Mark Johnson in the PA team.
As ever, we have been keeping our Government advice page on our website up to date with the latest changes and announcements, and have included links to where you can claim for schemes such as the Coronavirus Job Retention Scheme. Find more information on our website here. As well as this, we have been tracking the latest news and opinion pieces from industry media on the virus, which you can find here.
The latest AA/WARC Expenditure Report, which we published last week, has continued to be covered extensively in the media. As a reminder, the figures show that projected UK adspend for this year is for adspend of £21.13bn, meaning a year-on-year reduction of 16.7% – or £4.23bn – from 2019. So far, news of the figures has been carried in 45 items, with a potential audience of 18.17m, and were featured on yesterday’s BBC Breakfast in the context of discussions around advertising expenditure.
Despite the situation we are currently in, we have never seen a greater push from Adland doing brilliant creative and entrepreneurial work in response to COVID-19. This is why we have now added a dedicated COVID-19 category to our Ad Pays 8 hub, which highlights industry work that has a positive contribution to society. This week, read about the AdSmart SME support scheme – SME 100 – launched by our member Sky Media here.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.