Vive la revolution!
Wednesday was a red letter day for us as we launched the next in our Advertising Pays series – Advertising Pays 7: UK Advertising’s Digital Revolution – at IAB Engage. Director of Credos Karen Fraser MBE and Claire Enders, Founder of Enders Analysis, presented the findings of the report to delegates and premiered a specially made accompanying animation, telling the story of UK advertising’s digital revolution.
Ad Pays 7, produced by Credos, UK advertising’s think tank, in partnership with Enders Analysis, reveals the extent of growth and scale of the UK online advertising market on the world stage over the last 25 years.
The report reveals the UK is the largest online advertising market in Europe, and the third largest in the world, behind only the United States and China in online advertising spend in 2018. This places the UK well ahead of Japan and Germany, both economic powerhouses with larger populations!
You can read more about the report and download your own copy here. The launch was covered widely on social media and in the press, including in Mediatel, Marketing Week, Campaign and Econsultancy.
A Smart move
The Scottish Parliament was the venue for our Advertising Association and Media Smart’s Influencer Marketing Education reception on Thursday, the culmination of a week-long exhibition in Holyrood.
Member of the Scottish Parliament, Stuart Stevenson, invited Minister colleagues to hear about the important and topical work the industry is doing to ensure young people are building key media and advertising literacy skills in this digital age. MSPs have pledged to take the Media Smart message and new film materials back to the schools and parents in their constituencies.
Speakers included Brian Coane (Head of AA Scotland & Partner, The Leith Agency), Danni Gordon (Body Positivity Advocate) and Rachel Aldighieri (MD, Data & Marketing Association).
The new Media Smart resources star a real youth influencer (in what we believe will be a world first) and will be launched later this month. In the meantime, check out young people’s candid views on Influencer Marketing from one of the event films by The Big Shot here (our thanks to The Big Shot team – one of Media Smart’s newest supporters).
On Tuesday, our Chief Executive Stephen Woodford headed out to Warsaw in Poland for IAB Europe’s Interact event, where he presented to the audience our research on public trust in advertising and how we plan to rebuild it.
Check out this video of Stephen talking with a European colleague at Interact about the findings from our trust report here and read more about the event here.
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