The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

advertising matters 08.02.19

/ February 8th 2019
Advertising Matters

Happy Birthday Stephen!

On Thursday afternoon, the AA team enjoyed a little celebration for a very special day – our Chief Executive Stephen Woodford’s 60th birthday! To mark the occasion, in true adland style, we created five different classic cocktails based on Stephen’s top five classic ads from across his lifetime, which were listed in this article on the IPA blog. Here’s what we came up with:

Ad: Volkswagen, The green fender came off a ‘58’

Cocktail: Kirsch Royale

Ad: Parker Pens, Rediscover the lost art of the insult

Cocktail: Blue Champagne

Ad: The Economist, I never read the Economist. Management trainee. Aged 42

Cocktail: Raspberry Fizz

Ad: Carling Black Label, Dambusters

Cocktail: Black Velvet

Ad: Orange, Launch TV

Cocktail: Bucks Fizz

I’m sure you will join us in wishing Stephen a very happy birthday!

 

AA launches new look website

The Advertising Association has a large collection of reports, resources and studies, as well as a wealth of statements, articles and releases we put out on a weekly basis. We thought it was high time to shine a spotlight on all that work, and make it more accessible to our advertising industry audience.

That’s why we’re delighted to have relaunched our website with a brand new look, one that allows for easy access to information about every aspect of our work. Everything from Advertising Pays series of reports on the ways advertising contributes to UK life and the economy from advertising’s think tank Credos, through a comprehensive calendar of industry events, to our back catalogue of press releases can be found within a few clicks. The new Advertising Association website is organised around the key policy areas set out in our 2019 plan, so a quick click on the Policy Areas tab enables access to all our work around Brexit, Promote UK, HFSS food and drink, and many more.

We’ve also made it far easier to discover answers to the biggest questions facing advertising. Our Advertising’s Biggest Questions series, a comprehensive look at topics including whether advertising grows markets, the extent to which it supports access to media and culture, and even how advertising works, is now available right on the homepage. It’s also easier than ever to find our look at adspend trends, digital copies of our Front Foot Quarterly magazine, our work around accelerating SME advertising, and much more.

So take a tour of the new-look Advertising Association website – we hope you enjoy using it as much as we do.

 

AA hosts dinner for Labour Party MPs

The AA hosted a dinner with Labour Parliamentarians on Tuesday, sponsored by Ian Lucas MP. Parliamentary attendees included Lord Gordon, member of the House of Lords Communications Committee, and Daniel Zeichner MP. The dinner was also attended by Chi Onwurah MP, Shadow Minister for Industrial Strategy, and Chris Matheson MP, Shadow Cabinet Office Minister.

Discussion was wide ranging and touched on various topical issues of concern to industry, including data protection, the digitalisation of the sector, boosting SME growth, promoting UK advertising on the global stage, and HFSS food and drink advertising.

 

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