The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Matters 09.08.19

/ August 2nd 2019 / Matthew Evans
Advertising Matters


Earlier this week, our CEO Stephen Woodford wrote to the PM and the new Secretaries of State at DCMS, BEIS and DIT following the formation of the new Government. In the letters we congratulated them on their roles and set out a series of asks of the new administration on behalf of industry. Foremost among these is to negotiate a good deal on Brexit, with arrangements allowing free flow of services across borders and a flexible migration system that allows the UK to access the best global talent.

We highlighted how we are an exporting success story, with the largest trade surplus in advertising services in Europe and that we are planning to hold a month-long Exports Month event in March 2020, building on the success of our similar campaign this year. We asked for a re-think on proposals for a pre-9 pm ban on high fat, salt, sugar food advertising, noting that while we fully support Government’s aim to reduce childhood obesity by 2030, current plans for onerous new advertising restrictions on HFSS food and soft drink advertising will fail to achieve this objective and have severe adverse impacts for media revenues and the wider supply chain.

The letters received extensive coverage across the media, including Marketing Week, The Grocer, and City AM. Read more on the text of the letters on our website here.


Women in Advertising and Communications London (WACL) has announced that applications for the Future Leaders Award 2019/20 will open on September 9th.The Future Leaders Award (FLA) is a purpose-led grant scheme, awarded by WACL, in partnership with NABS, for the most talented and inspiring future female leaders working in media, marketing and communications. This is their 14th year of awarding grants to future female leaders. There have been 184 Future Leader Award winners to date and over £300,00 has been awarded in training bursaries. Find out more about the award and how to apply here.


Professional Publishers Association (PPA) MD – and AA Board member – Owen Meredith has written a great article on what a No Deal Brexit could mean for industry. The piece looks at the legislative situation at the moment, the preparations that should be made for a No Deal scenario, and connectivity to EU markets. Check out the piece over on the PPA website here.


It’s the last day in the office for Sky’s Head of Digital Policy, Max Beverton-Palmer as he heads of to an exciting new role working on digital communities at the Tony Blair Institute for Global Change. It’s been a pleasure working with Max during his time at Sky and we wish him all the very best for the future. Bon voyage Max!


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