The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 09.10.20

/ October 9th 2020 / Ellie Mason
Advertising Matters

Welcome to our new members

We’re delighted that PinterestTikTok and E.ON have joined the Advertising Association and our Front Foot network this month. Sharon Lloyd Barnes, our Commercial Director says “all three of these businesses are committed to supporting our key workstreams, particularly Trust, Climate and Inclusion. Their sector expertise and thought leadership will be invaluable as our industry faces one of the most challenging times in its history.”

Here’s a big Ad Matters welcome to them all and a little bit more from each of them on why they’ve joined.

Milka Kramer, UK Country Manager, Pinterest: “I’m delighted for Pinterest to join the Advertising Association and Front Foot Network.  We truly value the work they do to move the industry forward, from climate change, D&I to building trust in advertising. As the world’s inspiration company, we’re dedicated to making progress on our own platform to create a positive, trusted environment for brands and consumers today. We look forward to collaborating with all members and support the progress that the AA is continuously making.”

Inam Mahmood, Managing Director Global Business Solutions, TikTok: “As a platform, we’re driven by collaboration, with creators picking up on trends from each other or duetting to create amazing new content that drive cultural moments in the UK. As a business, we know the value of collaboration in the industries in which we operate, and UK advertising is no different. TikTok might be relatively new here but the response to our platform is reflective of this culture of creative energy across people, creators and advertising. We’re delighted to be joining the Advertising Association, working with the representatives of our industry to champion that culture and energy as we play our part.”

Scott Somerville, Head of Brand & Marketing at E.ON: “Being part of the AA and Front Foot is all about perspectives for us. The benefits of bring different voices from right across the marketing spectrum into E.ON to improve, educate and inspire our teams and the benefits of providing our perspective into discussions that affect all of us as marketing professionals. This is right from areas we’re actively involved with and pursuing right now which could be ensuring sustainability is always a first thought so that we can fight the climate crisis or making sure we’re playing our part in ensuring diversity and equality is a given in everything we do and how we do it, all the way through to contributing to longer-term, future policy topics that will shape the campaigns of the future.”


Yesterday, UK advertising’s non-profit education programme, Media Smart, launched a new online advertising education pack in collaboration with the European Interactive Digital Advertising Alliance (EDAA), which explains interest-based advertising, why it exists and how young people can best manage it.

The new resource, ‘How to manage your online advert experience’, features a three-minute animated film which can be viewed here, as well as classroom resources, to support pupil discussions around interest-based advertising. It also aims to explain how this advertising funds many of the platforms that young people use every day, from apps and websites to search engines. It will additionally help young people understand how to manage the advertising they see through introducing them to the ‘AdChoices Icon’.

The resource will be the focus of a webinar on November 4 at 12.30, which will be hosted by Media Smart Chair and CEO of Omnicom Media Group UK, Dan Clays. Speakers will include Angela Mills Wade, Chair of EDAA, and Will Gardner OBE, CEO of Childnet – who will also be talking about Safer Internet Day 2021 which explores reliability online. This will be followed by a Q&A session. If you wish to join, we’d be delighted for you to sign up here.

Read more on the launch here. It was also covered by industry media including CampaignLittle Black Book and Marketing Week.


On Wednesday, the Department for International Trade announced that UK businesses will be able to continue bidding for public sector contracts around the world worth over £1.3 trillion a year, following extensive engagement with WTO members. The Government Procurement Agreement Committee confirmed that the UK can join the GPA as an independent nation from 1 January 20201. Konrad Shek, our Deputy Director of Policy and Regulation, said: “The Advertising Association believes that independent membership of the GPA is a crucial part of the UK’s future trade policy”. Read his statement in full here.

In a busy day for Konrad he also hosted a Brexit Insight briefing for our Front Foot members on Wednesday. He gave an update on the Brexit negotiations and the implications for key issues affecting industry, such as services, mobility and data, followed by a Q&A. For more information, please contact Konrad.

On Thursday, our Scotland members joined an exclusive roundtable meeting with Fiona Hyslop MSP, the Scottish Cabinet Secretary for Economy, Fair Work and Culture. Members discussed the need to keep advertising production running despite the tightening of restrictions in Scotland, possible incentives to encourage businesses to advertise and the development of skills across the industry.


This week has been the News Media Association’s Journalism Matters week – an annual campaign which highlights the vital role trusted news media journalism plays in our democratic society.

Journalism Matters is a chance for news media titles to tell their readers about the important job they do and why they do it. Anyone can take part by voicing their support for their newspaper and highly trusted journalism which underpins democracy. This year, it focused on the vital importance of trusted news media journalism during the Covid-19 pandemic, and emphasising its importance, The Queen sent a message of support highlighting the vital role played by newspapers.

Our Chief Executive, Stephen Woodford, said: “The Queen’s message for 2020 Journalism Matters Week is a timely reminder of just how important quality independent journalism is, particularly during times of crisis. We encourage all in our industry to continue their support for news media, where they can, as we all work together to get through this challenging period.”

To read the Queen’s message and more on Journalism Matters week, click here.


LIONS Live is returning for its second edition in just over a week, from 19-23 October!

Tune in for five days of practical insights and an insider’s view of creative excellence as Grand Prix and Gold Lion-winning teams share honest accounts of how their work came to light. They will share briefs, sketches, right turns, U-turns and leaps of faith in case study formats. It is completely free and available wherever you are in the world.

To find out more click here.


The IPA’s EffWorks Global 2020 is a free virtual Effectiveness Week event, running from 12-16 October, presenting unparalleled opportunities for brands and agencies, in the UK and around the world, to arm themselves with the knowledge they need to navigate Marketing Effectiveness for a post-Covid recovery.

Each themed afternoon of content will present a mix of new effectiveness R&D, unique case studies, keynotes, panels and live Q&A’s addressing the issues that matter in order to arm marketers worldwide with the knowledge they need to navigate an effective future. The conference will also feature exclusive looks at some of the key lessons from the 2020 IPA Effectiveness Awards, including this year’s Grand Prix.

Find out more and book your ticket here.


In our new weekly series we are pulling together, in one place, a selection of must-reads from across our industry media. Click the image on the left to check it out!


You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on and quote ‘Ad Matters’.

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