The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 10.01.20

/ January 10th 2020 / Ellie Mason
Advertising Matters

Happy New Year and welcome back Adland!

The Year Ahead

It seems everybody’s now back from the festive break and there’s definitely positivity in the air. On Wednesday, we attended Campaign’s Year Ahead breakfast at the Soho Curzon where Claire Beale’s inspirational mantra ‘Confidence, pride and love for what we do’ set the tone for a packed two hours of insights from Enders Analysis, Damian Collins MP and the likes of Channel 4’s Zaid Al-Qassab and Uncommon’s Nils Leonard.

Later that same day, at Mediatel’s annual gathering, over 200 leaders from across the media and advertising industry shared their views on 2019 and looked forward with renewed vigour to the new decade. Fair to say, there is the promise of exciting times ahead!

Leading the way in 2020

Speaking of exciting times ahead, there’s only a few weeks to go before our flagship event LEAD 2020 takes place at the QEII Centre in Westminster!

The morning of 30 January will be focussed on ‘The New Age of Responsibility’ and will see a brand new Credos report on UK Advertising’s Social Contribution launched by Credos, as well as a VIP keynote from the Rt Hon John Bercow, 157th Speaker of the House of Commons! Not only this, but delegates will also hear from the likes of Channel 4’s Alex Mahon, Nicola Mendelsohn CBE of Facebook, Ronan Harris of Google in conversation with our President Keith Weed and ITV’s Dame Carolyn McCall DBE.

Tickets are selling fast so don’t miss out on your place and book now! To find out further information and book tickets click here. We look forward to seeing you there!

UK Advertising Needs You

During the afternoon of 30 January, we will also be hosting a special event together with our partners Channel 4, Clear Channel, Department for International Trade, Framestore, London & Partners, M&C Saatchi and Newsworks. It will be an afternoon of inspiration and the perfect shot of creative stimulus for 2020.

Hosted by UK Advertising Export Champion & Founder of adam&eveDDB, James Murphy, delegates will hear from Phil Thomas, President of Ascential and Chairman, Cannes Lions on global trends in creativity, Paul Kemp-Robertson, Co-founder of Contagious, on the world’s most inspirational ad campaigns and our very own Karen Fraser MBE, Director of Credos, who will reveal new insights on the social contribution of UK advertising and what our industry expects when serving the public.

There will also be a chance to meet people from all sectors of the advertising industry at the networking drinks that will follow.

With tickets priced at just £35 these too are selling quickly! To find out more and book a place click here.

ICO launches new consultation

In public affairs news, the ICO has published its draft direct marketing code of practice which was required by the Data Protection Act 2018.

The ICO has begun a consultation exercise which will end on 4 March and the final version is expected later this year.  The draft code of practice aims to provide guidance and promote good practice in processing direct marketing purposes in compliance with data protection and e-privacy rules. The draft code includes a chapter on online advertising and new technologies, which explains the responsibilities of businesses using new technologies for direct marketing purposes. Simon McDougall, Executive Director Technology Policy & Innovation, ICO, will also be speaking at LEAD 2020 on 30 January. You can read the draft code of practice here.

The IAB yesterday set out its actions to address real-time bidding concerns in response to the ICO’s ‘Update report into adtech and real time bidding’ published in June 2019. Read more here.


You’ve made it this far – why not treat yourself and watch our ad of the week?

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