The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Matters 12.07.19

/ July 12th 2019 / Matthew Evans
Advertising Matters


Yesterday saw our annual President’s Reception take place at Unilever House, Blackfriars, London, hosted by Keith Weed. The themes of the evening were public trust in advertising – a key issue for Keith during his tenure as President – and the recent UK advertising activity at Cannes Lions. Keith was joined by special guest Conrad Bird (Director of Campaigns and Marketing at the Department for International Trade) and the pair shared a brand new film on UK advertising’s activity at Cannes Lions 2019.

The Creativity Is GREAT campaign at Cannes Lions 2019 was the first of its kind to support British advertising at the world’s largest festival of creativity and the film features some of the key moments from UK advertising’s presence at Cannes. Conrad told guests that the activity at Cannes was an example of a ‘true spirit of partnership, with industry and Government doing what they do best’. He also said that the UK’s creative industries enable the country to be a real ‘soft power super power’ in the world. Head here to watch the Cannes highlights film for yourself.

Many thanks to Keith and Unilever for their excellent hospitality and for hosting a great event!


Yesterday, our Chief Executive Stephen Woodford spoke at a Westminster Media Forum conference on the future of online advertising regulation, where he showcased the recent Advertising Pays 7 report on UK advertising’s digital revolution over the last 25 years from our industry think tank Credos. ASA Chief Executive Guy Parker was also present to talk about the ASA’s five-year strategy, and Verizon Media and the IAB were also guest speakers.


Our Public Affairs Manager David Henderson gave evidence to the House of Commons Women and Equalities Committee inquiry into the mental health of men and boys on Wednesday.

The Committee raised a range of issues relating to men’s mental health, the influence of gender stereotypes in advertising and the media, and the role of media literacy. Other witnesses included Martin Robinson, Editor and Founder of The Book of Man and Simon Gunning, CEO of CALM (Campaign against Living Miserably). Watch the session yourself from 10:40:00.


We are delighted to announce that we are hosting the first LEAD Scotland on 14 November 2019,08:30-13:30 in Edinburgh. As the AA’s premier summit, LEAD has established a firm reputation as the place where politics meets advertising. Having taken place annually in London for the last eight years, we are going to be bringing the same successful formula of top flight speakers, cutting edge thinking and leaders from across the world of advertising together for an agenda tailored specifically to Scotland’s unique industry landscape. Read more on this landmark event.


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