HFSS UPDATE – ONLINE CONSULTATION LAUNCHED
On Tuesday, the Government published a consultation on introducing a total online advertising ban for HFSS ads. In response, we issued a joint statement with ISBA, the IPA and the IAB, which outlines our position on the proposals, the consultation process and the wider social and economic context surrounding the ban.
“The proposal to completely outlaw online advertising of certain food and drink is a severe and disproportionate measure that goes far beyond the Government’s objective of protecting children. Instead it will do untold harm to the UK’s vitally important creative sector and food & drink businesses at an economically precarious time.” You can read the statement in full on our website here. It was also covered in Campaign, The Drum, Marketing Week, The Guardian, The Grocer and the Daily Mail – the latter of which notes opposition to the plans among MPs.
Also on this, a joint op-ed between our Chief Executive, Stephen Woodford, and the leaders of ISBA, IPA and IAB, on why a total ban is not the answer to the UK’s obesity problem appeared in The Times yesterday. You can read it here. Looking ahead, we are working closely with the other trade associations and will be writing to MPs this week to outline our position. We also plan to closely analyse the evidence base in the new consultation to inform our response.
IT’S BEGINNING TO LOOK A LOT LIKE CHRISTMAS
Despite the unprecedented nature of 2020, the build up to see this year’s Christmas ads season has well and truly begun. Here at the Advertising Association, we have been keeping tabs on all of the latest releases and sharing our favourites with the team, so here’s a little roundup for you too.
So far, we’ve seen a few tear-jerkers, a few dancers and some very sweet animations, including the return of Kevin the Carrot, but one of our favourites, of course, has to be the John Lewis and Waitrose ad by our member adam&eveDDB, which was released this morning. The much-anticipated ad hits just the right tone and focuses on kindness rather than gift-giving, something we all need to be, to others and to ourselves, in times of crisis. Similarly, we love the messaging behind The Gate’s Childline ad which says ‘no matter how you feel inside, you’re not alone’, following findings that cases of children struggling with body image, sexuality, gender identity and mental health soared during the Covid-19 lockdown.
Striking a different and more humorous tone, we also really enjoyed TK Maxx’s ad by Wieden+Kennedy which saw ‘The Lil’ Goat’ rocking a stylish designer outfit and showing that everyone deserves to feel special this Christmas after a tough year. Our Ad of the Week this week, as you will have seen, is by Leo Burnett for McDonald’s, in a touching creative which encourages us to connect with our inner child this festive season.
We have already seen some really fantastic work from adland this year, especially during a time when it is incredibly important to get the tone just right. We look forward to watching the rest!
WELCOMING A NEW MEMBER
We are absolutely delighted to welcome LS Productions as a new member of AA Scotland and our UK Advertising Exports Group!
LS Productions is the UK’s largest Production Service Company, providing expert local knowledge on commercials, film and TV, music promos and fashion advertising from its offices in Manchester, Edinburgh and London. We are super exciting to start working with them!
REBUILDING PUBLIC TRUST IN ADVERTISING
Our Trust Action Plan calls for industry-wide action to address the decline of public trust in advertising and includes the need to build widespread support for the IAB’s Gold Standard. The IAB recently launched an update – Gold Standard 2.0 – and so we spent some time with IAB UK Chief Executive, Jon Mew, to find out more about how it can help us all achieve our goal.
Our chat covered what’s new about the 2.0 version of IAB’s Gold Standard, how industry can support it and how it can contribute to rebuilding public trust in advertising. You can read the interview in full over on our website here.
The IAB’s Gold Standard 2.0 is also the Platinum Partner for RESET 2021 – the first industry event to be help by the Advertising Association, the IPA and ISBA. Find out more about it in the events section below.
THIS WEEK: UK ADVERTISING IN THE MEDIA
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Check it out here.
AD OF THE WEEK
You’ve made it this far – why not treat yourself and watch our ad of the week?
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