The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Matters 13.12.19

/ December 13th 2019 / Ellie Mason
Advertising Matters


Well, after a very late night for many and, perhaps for some an unexpected result in the General Election, here’s our take…

Stephen Woodford, Chief Executive, Advertising Association, commented: “With the clear mandate the Conservatives have won from the electorate we look forward to hearing more about the new Government’s programme for the country beyond Brexit and look forward to engaging in discussions about the future trade deal with the EU.

“Beyond Brexit, we also look forward to hearing how economic growth and prosperity can be shared more widely across the country. Advertising has a unique ability to foster growth among businesses of all shapes and sizes and drives economic progress across the nations and regions. It is also a key driver of export growth and is the fastest-growing of Britain’s services exports.”

You can read the statement in full on our website here, and included in Campaign here. Stephen also wrote a piece on what the General Election will mean for the advertising industry which you can read in The Drum here.


We are delighted to invite you to an afternoon of our industry’s most inspiring speakers on 30 January 2020 at the QEII Centre in Westminster, London!

This special event, brought to you by the Advertising Association in partnership with Channel 4, Clear Channel, Department for International Trade, Framestore, London & Partners, M&C Saatchi and Newsworks will be the perfect shot of creative stimulus for 2020. You will hear from Phil Thomas, President of Ascential and Chairman of Cannes Lions who will speak about global trends in creative, Paul Kemp-Robertson, Co-founder of Contagious, will present some of the world’s most inspirational advertising campaigns and our very own Director of Credos Karen Fraser MBE will give new insights about the social contribution of UK advertising.

With tickets priced at just £35 they are selling fast! To find out more and book your place click here.


As the official UK rep for Cannes Lions 2020 we are on the look-out for jurors for the festival next year, but, the deadline for nominations is EOP on Monday (16th December), so if you’d like to nominate someone, now’s the time to do it!

To find out all the details and download the official nomination form head over to our website here.


You’ve made it this far – why not treat yourself and watch our ad of the week?

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