The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 13.12.19

/ December 13th 2019 / Ellie Mason
Advertising Matters


Well, after a very late night for many and, perhaps for some an unexpected result in the General Election, here’s our take…

Stephen Woodford, Chief Executive, Advertising Association, commented: “With the clear mandate the Conservatives have won from the electorate we look forward to hearing more about the new Government’s programme for the country beyond Brexit and look forward to engaging in discussions about the future trade deal with the EU.

“Beyond Brexit, we also look forward to hearing how economic growth and prosperity can be shared more widely across the country. Advertising has a unique ability to foster growth among businesses of all shapes and sizes and drives economic progress across the nations and regions. It is also a key driver of export growth and is the fastest-growing of Britain’s services exports.”

You can read the statement in full on our website here, and included in Campaign here. Stephen also wrote a piece on what the General Election will mean for the advertising industry which you can read in The Drum here.


We are delighted to invite you to an afternoon of our industry’s most inspiring speakers on 30 January 2020 at the QEII Centre in Westminster, London!

This special event, brought to you by the Advertising Association in partnership with Channel 4, Clear Channel, Department for International Trade, Framestore, London & Partners, M&C Saatchi and Newsworks will be the perfect shot of creative stimulus for 2020. You will hear from Phil Thomas, President of Ascential and Chairman of Cannes Lions who will speak about global trends in creative, Paul Kemp-Robertson, Co-founder of Contagious, will present some of the world’s most inspirational advertising campaigns and our very own Director of Credos Karen Fraser MBE will give new insights about the social contribution of UK advertising.

With tickets priced at just £35 they are selling fast! To find out more and book your place click here.


As the official UK rep for Cannes Lions 2020 we are on the look-out for jurors for the festival next year, but, the deadline for nominations is EOP on Monday (16th December), so if you’d like to nominate someone, now’s the time to do it!

To find out all the details and download the official nomination form head over to our website here.


You’ve made it this far – why not treat yourself and watch our ad of the week?

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