The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 14.02.20

/ February 14th 2020 / Ellie Mason
Advertising Matters


We have officially launched our UK Young Lions competition!

As the UK representative for the Cannes Lions International Festival of Creativity, we’re on the hunt for the very best young creative talent to compete on behalf of the UK at the festival against other young advertising professionals from all over the world. If you’re under 30, the Young Lions competitions are one of the best places at the festival to celebrate your creativity on a global stage. We are running 6 competition – Design, Digital, Film, Marketers, Media and Print – and the ICCO is running the PR competition.

Together with our partners – The APA, Channel 4, Clear Channel, The Department for International Trade, The DMA, Framestore, The IPA, London & Partners, M&C Saatchi and Newsworks – we will be flying 12 young people (6 teams of 2 people) to Cannes to compete in June.

Find out more about last year’s winners, the competitions and how to enter here. Registration closes at 6pm on March 9!


On 25th February we will be holding an exclusive breakfast event for our Front Foot members, which will be an opportunity to help shape the action plan arising from the latest Credos report – Advertising Pays 8: UK Advertising’s Social Contribution.

We want our members to play a crucial role in deciding how our industry responds to findings that show the public are looking to us to play a greater role in social contribution. The event will begin with a recap on Advertising Pays 8 from Director of Credos, Karen Fraser MBE, followed by a unique workshop where attendees will share ideas on how we can make the most of this call-to-action from the UK public.

If you are a member of our Front Foot Network, we hope you can join us all in the heart of adland at the new VMLY&R headquarters. From out more here and if you’d like to attend please email Sharon.


Following yesterday’s appointment of Oliver Dowden as Secretary of State at the Department for Digital, Culture, Media and Sport, we have issued a statement.

Our Chief Executive, Stephen Woodford, commented:

“We welcome the appointment of Oliver Dowden MP as Secretary of State for Digital, Culture, Media and Sport and look forward to working closely with him and the team at DCMS to advance the position of advertising as a jewel in he crown of the UK’s £110bn creative industries sector. We would also like to thank Nicky Morgan and her team for their dedicated service on behalf of our country’s cultural and creative sector.”


On Tuesday it was our Chief Executive Stephen Woodford’s birthday so we tucked into some delicious cake to celebrate. Please join us in wishing Stephen a very happy birthday!


Following the launch of our Advertising Pays 8 report at LEAD 2020, we’ve launched a dedicated hub to highlight the best UK advertising campaigns that have made a positive contribution to society.

This week find out more about the winner of the 2016 Channel 4 Diversity in Advertising Award: New Boyfriend by AMV BBDO for Mars (Maltesers) here.


You’ve made it this far – why not treat yourself and watch our ad of the week?

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