ASA announces new rules on harmful gender stereotypes
Following a public consultation, the Committees of Advertising Practice (CAP), have today announced that ads will no longer be able to depict harmful gender stereotypes. The new rule applies to broadcast and non-broadcast media (including online and social media) and will come into force on 14 June 2019.
A review conducted by the ASA found that harmful stereotypes can restrict the choices, aspirations and opportunities of children, young people and adults and these stereotypes can be reinforced by some advertising, which plays a part in unequal gender outcomes.
“Advertisements must not include gender stereotypes that are likely to cause harm, or serious or widespread offence.”
Director of Credos, Karen Fraser, has been interviewed by ITV on the topic today by journalist Chris Choi where she outlined our support for the changes.
You can read more about the announcement here.
The only way is SXSW!
The Promote UK group, founded by the AA in partnership with the Department for International Trade (DIT) to grow British ad service exports, has been busy organising engagement with South by Southwest. The annual cultural and creative festival is taking place in Austin, TX from 8-18 March 2019 and is set to attract up to 300,000 visitors.
The UK ad industry is determined to make a big splash at the festival to demonstrate just how great we are at advertising in the UK. With this in mind, a group met at the IPA on Wednesday, under the chairmanship of IPA Director of Marketing Strategy Janet Hull, to discuss options for the UK presence at the festival and how industry can get involved. DIT will also be taking an advertising sector mission and an interactive/immersive mission to SXSW led by DIT’s Creative Industries Sector team with support from Abbey Road Studios.
Any business wishing to engage with DIT ahead of the festival, should visit here.
Should I stay or should I go?
Rumour has it that the Government’s immigration White Paper could be published next Wednesday, subject to agreement by Cabinet.
Ahead of this, we’ve been flagging, along with the CBI and other bodies, industry concerns about the MAC report’s recommendations on a £30,000 salary threshold and the need to make the visa system less complicated as these are a barrier to talent flows.
The AA gets in the Ad-vent spirit
On Monday, AA colleagues attended the 55th annual Communications Industry Carol Service at the Journalists’ Church, St. Bride’s Fleet Street. The AA is a long-term supporter of the event, which brings together a wide variety of organisations and representatives from across the London marketing and communications community for a bit of festive cheer.
Particular highlights were the excellent singing by St. Bride’s Church Choir and readings from WACL President Pippa Glucklich, and Chair of the London Press Club, Doug Wills. Deputy DG of the PRCA Matt Cartmell gave a novel reflection on the links between Christmas, communications and Brexit – noting how many of our Christmas traditions were brought over from the continent in the Victorian era (such as the German Christmas Tree), made mass market by the new forms of transport and communications, and that we should recall these close cultural links at the present time.
Thanks must go to our friends at the PPA for a wonderful post-service reception on Ludgate Hill. Next year’s concert is already booked for 9 December 2019 and members will be invited, so look out nearer the time.
Ad of the week
You’ve made it this far – why not treat yourself to watching our ad of the week?