The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 21.02.20

/ February 21st 2020 / Ellie Mason
Advertising Matters


This week we announced that our Parliamentary Reception will take place on March 17 at the House of Commons and will focus on the many ways that UK advertising makes a positive contribution to society.

Hosted by Damian Collins MP, the evening will bring together an audience made up of politicians, civil servants and industry leaders. It will also showcase Credos’ latest report – Advertising Pays 8: UK Advertising’s Social Contribution – and advertising work from companies including Channel 4, ITV, Sky and Media Smart.

Our President Keith Weed said: “This year’s Parliamentary Reception is the perfect forum to demonstrate the huge contribution that advertising makes to society. By sharing with political leaders and the public the extent and examples of the positive impact advertising makes, we will help to rebuild the bond of trust between our industry and the general public, which is a core tenet of my role as President.”

To request an invitation to our Parliamentary Reception please email Daniel Bestwick.

This was covered by Campaign and Little Black Book. Read the full release on our website here.


On Wednesday the Government announced new migration plans where from 1 January 2021, there will be a new points-based system enabling foreign skilled workers to enter the country if they have a job offer earning above £25,600. Coupled with this will be the ability of students to stay on in the country for two years after graduating and freelancers can be employed for up to 20 hours a week under the skilled worker route.

Commenting on the announcement our Chief Executive, Stephen Woodford, said: “We welcome the certainty today’s Government announcement brings in clarifying how the future immigration system will work. The UK is a global hub for advertising and the flow of skilled talent to and from the UK has helped attract business to this country and increase the number of advertising jobs for UK citizens.”

To read the full statement head over to our website here.


On Wednesday, Matt Bourn, our Director of Communications, joined Jeremy Mathieu (pictured), the BBC’s Sustainability Adviser and Shahriah Coupal, Director at the Advertising Standards Authority at the event held by the ASA to look at what UK advertising’s role should be in supporting the transition to a sustainable way of living. If you’re interested to know more, please contact Matt.


Following the launch of our Advertising Pays 8 report at LEAD 2020, we’ve launched a dedicated hub to highlight the best UK advertising campaigns that have made a positive contribution to society.

This week, find out more about Rainbow Laces: Right Behind Gay Footballers by Lucky Generals for Paddy Power, Stonewall & TeamPride here.


You’ve made it this far – why not treat yourself and watch our ad of the week?

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