TAKING AP8 TO WESTMINSTER
This week we announced that our Parliamentary Reception will take place on March 17 at the House of Commons and will focus on the many ways that UK advertising makes a positive contribution to society.
Hosted by Damian Collins MP, the evening will bring together an audience made up of politicians, civil servants and industry leaders. It will also showcase Credos’ latest report – Advertising Pays 8: UK Advertising’s Social Contribution – and advertising work from companies including Channel 4, ITV, Sky and Media Smart.
Our President Keith Weed said: “This year’s Parliamentary Reception is the perfect forum to demonstrate the huge contribution that advertising makes to society. By sharing with political leaders and the public the extent and examples of the positive impact advertising makes, we will help to rebuild the bond of trust between our industry and the general public, which is a core tenet of my role as President.”
To request an invitation to our Parliamentary Reception please email Daniel Bestwick.
This was covered by Campaign and Little Black Book. Read the full release on our website here.
POST-BREXIT MIGRATION PLANS
On Wednesday the Government announced new migration plans where from 1 January 2021, there will be a new points-based system enabling foreign skilled workers to enter the country if they have a job offer earning above £25,600. Coupled with this will be the ability of students to stay on in the country for two years after graduating and freelancers can be employed for up to 20 hours a week under the skilled worker route.
Commenting on the announcement our Chief Executive, Stephen Woodford, said: “We welcome the certainty today’s Government announcement brings in clarifying how the future immigration system will work. The UK is a global hub for advertising and the flow of skilled talent to and from the UK has helped attract business to this country and increase the number of advertising jobs for UK citizens.”
To read the full statement head over to our website here.
OUR WORK ON CLIMATE ACTION CONTINUES
On Wednesday, Matt Bourn, our Director of Communications, joined Jeremy Mathieu (pictured), the BBC’s Sustainability Adviser and Shahriah Coupal, Director at the Advertising Standards Authority at the event held by the ASA to look at what UK advertising’s role should be in supporting the transition to a sustainable way of living. If you’re interested to know more, please contact Matt.
AD PAYS 8 CASE STUDY
Following the launch of our Advertising Pays 8 report at LEAD 2020, we’ve launched a dedicated hub to highlight the best UK advertising campaigns that have made a positive contribution to society.
This week, find out more about Rainbow Laces: Right Behind Gay Footballers by Lucky Generals for Paddy Power, Stonewall & TeamPride here.
AD OF THE WEEK
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