The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 24.05.19

/ May 24th 2019 /
Advertising Matters

#CreativityIsGREAT

On Monday we saw the launch of our Creativity Is GREAT campaign in partnership with the Department for International Trade (DIT) to champion the best of UK advertising at Cannes Lions this summer, which we announced on Monday.

The campaign is supported by the AA, Clear Channel UK, Channel 4, Framestore, London & Partners, M&C Saatchi and Newsworks, and we will be showcasing UK advertising’s presence at Cannes Lions under the banner of Creativity Is GREAT.

If that wasn’t enough to keep us busy, we also launched our dedicated Creativity Is GREAT hub for Cannes, which you can take a look around here. The hub is the place to go for everything you need to know about UK advertising at Cannes this summer – you can get to know who’ll be on the ground at Cannes, including those who are members of a jury, Young Lions competitors and creative leaders from our industry. You will also find a full schedule of events and networking opportunities that UK advertising is hosting at the festival, and the latest news surrounding our activity.

The campaign will be celebrating the many ways that UK advertising is involved in the world’s biggest festival of creativity, including more than 80 speakers on stage during the week, 25+ jurors, a full team of Young Lions as well as participants in the Roger Hatchuel Academy and the See It, Be It programme. Excitingly, for the first time, UK advertising will also host an activation space in the Palais Piazza, which is being developed by M&C Saatchi and Framestore. Our activity will also provide networking spaces for UK advertising companies including in Le Jardin de Clear Channel and the Little Black Book beach.

Creativity Is GREAT was covered widely across social channels and in the media, including in Campaign,Mediatel and Little Black Book. You can read our full release here. We would really appreciate any support you can give us on Creativity Is GREAT, so check out our hub, shout if you want to get involved and spread the #CreativityIsGREAT word!

Taking Trust to the heart of Westminster

On Wednesday morning, we held a breakfast debate in the Attlee Room of the House of Lords to showcase to Parliamentarians our industry’s action plan on Trust. The theme of the debate was the decline in public trust in institutions and in industry. ISBA’s Director General Phil Smith chaired the panel and aired the Phase 1 actions to address public trust in advertising with Paul Bainsfair of the IPA.

The other panellists included Gavin Freeguard from the Institute for Government, Anna-Sophie Harling from NewsGuard Technologies, and Alex Tait, co-founder of The Coalition for Reform in Political Advertising.

You can read more and find a gallery of images from the morning here.

Font Foot gathers for preview of Advertising Pays 7

On Thursday evening we held a Front Foot dinner, supported by Google, where members of the network gathered for an exclusive preview of the next in our Advertising Pays series – Advertising Pays 7, on the story of the digitalisation of advertising which will be launching in the coming weeks.

The evening also featured a panel which was facilitated by our Chief Executive Stephen Woodford and included Ronan Harris, VP, Google UK & Ireland, Karen Fraser MBE, Director of Credos, Claire Enders, Founder of Enders Analysis and Tracy De Groose, Executive Chair of Newsworks.

This latest report from Credos, the UK advertising think tank, will launch at IAB Engage on June 5.

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