AA huge day for UK advertising!
Next Wednesday, 30 January, we are holding our annual flagship event LEAD – the only event in the industry to bring together leaders from the political, brand, media and agency sectors. This year the summit will explore the key themes of Trust, Trade & Transformation, and will set the agenda for the year ahead. With Brexit fast approaching, it has never been more crucial for industry to make its voice heard.
We will be welcoming over 300 leaders from across our industry through the doors at Kings Place for what promises to be a fantastic and insightful morning. For those of you who will be joining us, we look forward to seeing you there!
But that’s not all…
We also have a whole afternoon of events going on too. As part of our activity as the UK representative for Cannes Lions, we and our partners, Channel 4, Clear Channel, Framestore, M&C Saatchi and the Department for International Trade, are holding two new events:
UK Advertising Needs You! will see around 250 students from places such as the Brixton Finishing School, Media Trust and School of Communications Arts 2.0 learn about a career in advertising and take part in a speed mentoring session with industry leaders.
Cannes Lions Masterclass will be attended by around 300 advertising professionals aged under 30 already working in the industry. This session will provide a first-hand experience of Cannes Lions from CEO Phil Thomas and speakers across the festival’s community whose creativity has been recognised as best-in-class.
To find out more about these events head over to our website here.
Promote UK: If we can, you can!
On Wednesday morning, we welcomed members of our Promote UK group to AA towers for the latest meeting of the group, which aims to boost exports of UK advertising services. Attendees discussed the group’s exciting upcoming programmes, such as the Shanghai International Advertising Festival and SXSW trade missions coming in March, where UK advertising will be showcased to an international business audience.
Promote UK and The Department for International Trade are currently looking for candidates from the creative industries sector for potential inclusion in their ‘If we can, you can’ campaign, which aims to promote UK exports and show how exporting is possible in our sector.
If you would like to be put forward and have information detailing your export capabilities and a campaign that you made for a global client, please let the comms team know and we can put you forward for potential inclusion in the campaign.
You can also support Promote UK by filling out this survey on behalf of your company. It takes only 10 minutes and only one person from your organisation need fill it out!
Going Ga Ga for Radio
On Tuesday, the All-Party Parliamentary Group on Commercial Radio released a new report, Valuing Radio, looking at how commercial radio contributes to the UK.
The report reveals that last year, stations raised over £30m for good causes. New data also highlights that the return on investment for local advertisers is estimated to be £1.6bn annually and includes a regional breakdown.
Radiocentre worked closely with the APPG in preparing the document, which you can read here.
Eat them to defeat them
Today, ITV and Veg Power are launching a new campaign to get children eating more vegetables by putting them in control of their food choices.
Created by adam&eveDDB, the campaign shows children eating vegetables that are taking over the world in order to save the day and defeat them. Premiering this evening during Coronation Street, the campaign will run for an initial 12 weeks during other popular ITV shows such as The Voice and Britain’s Got Talent.
Veg Power aims to address the fact that vegetables make up just 1.2% of food and drink advertising spend in the UK, and wants to build a permanent advertising fund for them. This new campaign is a further demonstration of the power of advertising to encourage a healthy lifestyle and is another example of how the ad industry is supporting efforts to combat childhood obesity, such as support for The Daily Mile and similar initiatives.
Sir John Hegarty, co-founder of BBH, said: “All the data in the world won’t solve this problem, but creativity will.”
You can read more and watch the ad here.
Supporting the next generation of creative talent
The Creative Industries Federation, ScreenSkills and Creative & Cultural Skills, in collaboration with The Careers & Enterprise Company and Speakers for Schools, are delivering a new Creative Careers Programme.
The programme will enable around 2m young people to access better advice about pursuing a creative career, and leading organisations and individuals from across the creative industries will engage with more than 160,000 school-age students by March 2020.
There are many ways in which industry can get involved with the programme, such as assembly talks with Speakers for Schools, work experience placements and partnering with the programme to deliver immersive events with young people.
Click here to find out more.
Ad of the week
You’ve made it this far – why not treat yourself to watching our ad of the week?