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We are super excited to announce that for the very first time we are joining forces with ISBA and the IPA to present RESET 2021, a unique online event which will take place on 28 January 2021 at the beginning of what will be a critical year for UK advertising.
Leaders from brands, agencies, media owners and tech platforms will look at how we can support the UK’s social and economic recovery, how we deal with the repercussions of Covid-19 and how we can deliver on our mission to rebuild public trust in advertising.
Speakers will include the three associations’ Presidents – Keith Weed, Peter Duffy and Nigel Vaz – alongside a stellar line-up of leaders from across the advertising and political landscape. Together, they will explore the key themes that are central to the future of every advertising professional, namely the Recovery, Lessons Learned and Public Trust in Advertising.
Standard tickets are £99 +VAT and we are offering discounts for AA/FF/IPA/ISBA members and under 30’s. For more information and to book your place head over to our website here.
This week has seen multiple new announcements regarding Covid-19 as the Government attempt to curb the clear rise in cases. Firstly, on Tuesday, the Prime Minister announced new rules that individuals are no longer allowed to meet up with others outside of their household in a group larger than six, and that pubs and restaurants now have a curfew of 10pm. The messaging around working also changed slightly, where we are again now encouraged to work from home if we can.
In response, our Chief Executive, Stephen Woodford, issued a statement saying that: “Advertising can play a major role in both helping the national public health effort and the recovery and the AA has proposed an advertising tax credit for consideration…We ask Government to look again at aspects such as business rates relief on office premises and out-of-home poster sites, plus sectoral support for the most challenged areas of the advertising economy”. You can read the statement in full on our website here.
Then, yesterday, the Chancellor of the Exchequer, Rishi Sunak, announced new measures to protect jobs and support the economy, such as a new Job Support Scheme and a self-employment income support scheme. In response to this announcement, Stephen made another statement which said: “Given the widespread concern that the ending of the furlough scheme would lead to a wave of redundancies, we are relieved to see the Chancellor’s announcement.” He continued: “We are entering a crucial time for the economy in transitioning from the furlough scheme to these new measures for supporting employment, and as we approach the critical Christmas trading period and the end of the Brexit transition. Targeted support now will protect jobs across the UK advertising and media landscape and further aid the fragile economic recovery”. You can read this statement in full here.
We will of course continue to track all advice and developments regarding Covid-19 closely in order to provide support for our members and the many thousands of companies in the UK advertising industry.
Yesterday morning, we hosted a workshop event for our Front Foot members on excessive frequency in advertising. Last year, we hosted a similar session at The Shard (in person!!), and the invaluable contributions made by our members, from media owners, agencies and brands, kick-started and helped to shape work which resulted in the publishing of a paper for advertisers – Improving The Public’s Advertising Experience– launched at the ISBA conference earlier this year.
This time, we used online breakout rooms to explore potential solutions to counteract the top drivers in the long-term decline of public trust in advertising. Regaining the public’s trust is our number one workstream at the Advertising Association and underpins our work on climate and inclusion too. Our Front Foot network of senior practitioners really help to turbo-charge this work and it was a brilliant, productive session.
If you’d like to learn more about our Front Foot network please email Sharon.
We’re excited to share the first in a new weekly series where we will pull together, in one place, a selection of must-reads from across our industry media. Click the image on the left to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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