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Yesterday, on the hottest day of the year, team AA decided to do what any sane and normal group of colleagues would do and ran a marathon. But this was a marathon with a difference…
Front Foot Chairman Mark Evans has been the driving force behind the annual Sprintathon event, which since 2016 has raised money in aid of cancer research by bringing together groups of people to run a marathon in 100m sprint relays. This year was the first time it was a cross-Adland event and the first to be held in partnership with Campaign magazine. Over 60 agencies, media owners, publishers and trade bodies took part and ran the combined marathon distance in 1.50.56!
The event has so far raised almost £100,000 for Stand Up To Cancer – you can still make a donation here. You can read our full write-up and see a gallery of images from the day on our website here.
Following the appointment of Boris Johnson as Prime Minister of the United Kingdom, our Chief Executive Stephen Woodford issued a statement welcoming the new PM to office and hoping to work closely with the new Government for the benefit of our industry.
Stephen commented: “We congratulate Boris Johnson on his appointment as Prime Minister and look forward to working with him and his administration for the benefit of the UK across Government: with DCMS as our sponsor department and a crucial partner in our drive to grow the creative industries; with DIT on building exports of UK advertising services; and with DHSC on the important issue of finding solutions to the problem of childhood obesity and how advertising can help in this area.”
To read the full statement you can head over to our website here. Stephen’s comment was also included in a piece by Campaign here.
We have also welcomed a new Secretary of State at the Department for Digital, Culture, Media & Sport – Nicky Morgan MP. You can read Stephen’s statement on this appointment on our website here.
We are very excited to be hosting the first ever LEAD summit in Scotland on November 14 later this year and we have just announced the latest speakers – and what a line up we have in store for you!
Held at the Assembly Rooms in Edinburgh, LEAD Scotland will bring together leaders from advertising and politics with a unique focus on Scotland’s advertising industry and its role in Scottish economy and wider society. It’s agenda will tackle how the Scottish advertising industry can help to rebuild public trust in advertising, the unique strengths of Scotland as an advertising market and how the advertising industry can turbo-charge growth and entrepreneurialism in Scotland.
The event will be chaired by our President Keith Weed and will include an opening keynote from our Front Foot Chair Mark Evans, MD Marketing & Digital, Direct Line Group. Joining them will be leaders of industry including Simon Pitts, Chief Executive, STV; Shona McCarthy, Chief Executive, Edinburgh Fringe Festival; Pauline Aylesbury, Head of Marketing & Insight, Scottish Government and Andrew Mortimer, Director of Client Strategy, Sky Media. To find out who else is on the line-up, head over to our website here.
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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