The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

advertising matters 29.03.19

/ March 29th 2019
Advertising Matters

AA’ll take the high road!

This week the AA team has been in Scotland meeting members north of the border and engaging with Scottish parliamentarians.

From a Public Affairs perspective, PA Manager David Henderson had meetings with a range of cross-party MSPs to discuss critical issues for the advertising sector in Scotland.

Discussion points were wide-ranging, covering the value of advertising to the Scottish economy, AAccelerate, and regulatory concerns around potential further restrictions on HFSS and alcohol advertising.

Last night the AA hosted the launch of the trust project in Scotland, with Karen Fraser MBE – Director of advertising’s think tank Credos – presenting the findings of the trust research to a diverse group of industry stakeholders, outlining the next steps for industry in terms of arresting the decline of public trust in the sector.  The AA’s Commercial Director, Sharon Lloyd Barnes, also announced a special June dinner in Edinburgh as well as our inaugural LEAD Scotland in November.  These exciting plans were very well received by the senior teams from STV, The Leith Agency, Republic of Media, The Lane Agency, JC Decaux, Flock Creative, The Media Shop Scotland, Multiply and PPA Scotland.

You Cannes do it!

We recently launched the UK Young Lions competition as part of our activity as the UK rep for the Cannes Lions International Festival of Creativity. The competition is for teams of under-30s UK advertising professionals to go head-to-head against creative talent from around the world at the festival this summer, in categories such as Design, Film and Print.

With the competition kicking off last Friday at 5pm and closing at midnight on Monday, our UK Young Lions entrants were working hard over the weekend. As such, we’d like to say a huge thank you to everyone who has entered the competition, and also to our judges who are now looking through all of the fantastic creative work that has been submitted. We’ve had a sneaky look at some of the entries and we must say, hard work clearly pays off! We’re wishing you all the best of luck.

While we’re on the topic of Cannes Lions, we had a fantastic meeting with our partners – Channel 4, Clear Channel, Department for International Trade (DIT), Framestore, London & Partners, M&C Saatchi and Newsworks – and the Campaign Magazine team, on Thursday afternoon, to discuss our upcoming activity at the festival in June. Everything is starting to come together and we’re really excited for what’s in store… Watch this space!

Who’ll take debate?

The Advertising Association is a long-term member of The Debating Group, which has held debates in the House of Commons on the contentious political issues which surround marketing since 1975. As part of our membership, we are holding a debate in Parliament are on Monday evening in collaboration with the International Advertising Association on the motion of “Despite Brexit, the UK will be the pre-eminent advertising hub on the world stage for years to come”.
The Chair of the debate will be Ian Lucas, Member of Parliament for Wrexham, and our speakers include Steve Davies of the IPA, Matthew Bloxham of Bloomberg Intelligence, Sarah Jenkins of Grey London and Sarah Taylor of Finch Factor.
As if this weren’t enough of an attraction, as you may have seen in the news, the indicative votes on Brexit alternatives – none of which were eventually successful on Wednesday night – may be voted on again by MPs on Monday – the same evening that we will be in the House of Commons. What an exciting night to be down in the corridors of Westminster!

Ad as a March hare

As you probably know, throughout March we have been celebrating UK advertising’s first ever Exports Month. We have been delighted with is success, which would not have been possible without the co-operation and support of our Promote UK group colleagues and the wider British ad industry (shout out particularly to Janet Hull of the IPA and Promote UK Chair, whose Air Miles must be stratospheric by now).

From SXSW in Texas, to SHIAF in Shanghai, via Tokyo, Ad Week Europe and our first ever industry Exports Report, we have shown why we’re the best in the world at advertising and that – whatever Brexit brings – we are determined to remain the global hub for our industry. Read a review of the month by Little Black Book here.


You’ve made it this far – why not treat yourself to watching our ad of the week?


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