The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Matters 29.11.19

/ November 29th 2019 / Matthew Evans
Advertising Matters

Credos need you!

Our industry’s think tank, Credos, is working on the next Advertising Pays report a study of UK advertising’s social contribution and we need your help!  We want to know how YOU feel about this subject – the team would really appreciate you sparing five minutes to complete this survey. Thanks in advance!


timeTo launches festive ad campaign

The timeTo campaign to end sexual harassment in the advertising industry has developed a new short film to mark the start of the UK advertising industry’s Christmas Office Party season. The aim of the film, created with the support of Lucky Generals and directed by Steve Reeves at Another Film Co, is to ask bystanders witnessing sexual harassment what action they should take.

The film is part of timeTo’s drive to make the Christmas party season across the industry a safe and enjoyable time for all. The campaign follows recent research from Credos which shows 70% of sexual harassment goes unreported while one in ten respondents from timeTo endorsing companies had experienced sexual harassment during the past twelve months. Read more here, watch the film here .


Growing our exports

Over 100 representatives from businesses across the UK advertising and marketing services landscape crowded into the IPA on Wednesday for the launch of the UK Advertising Export Group (UKAEG) – a new Government-backed global marketing and business development drive for our industry.

Members of UKAEG will enjoy a host of benefits through joining, from being part of industry’s online showcase, to networking opportunities and by being included in the forthcoming Government Export Accelerator. Read more on the event here and for more information on how to join UKAEG, contact AA Commercial Director Sharon Lloyd Barnes.



Cannes you join the jury?

We’ve officially started our search for UK jurors for Cannes Lions 2020!

As UK representative for the Cannes Lions International Festival of Creativity, we are aiming to find the very best representatives of UK advertising to sit on the jury for each award category. We are currently looking for UK jurors for next year’s festival and working to the deadline of December 9th for nomination submissions.

Before submitting your nominations it is important to ensure your nominee/s meet the specific criteria that is required to be a juror. You can find this information, along with the official nomination form and further details, over on our website here.

Thanks in advance and we look forward to receiving your nominations!




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