Advertising Matters 30.08.19

To deal or not to deal? that is the question

The risk that the UK may leave the EU on 31 October 2019 without a deal remains high. So, yesterday we published a series of advisory notes to our membership covering areas of the advertising industry that could be impacted by Brexit. You can read the advice in full over on our website, covering areas including Data, the EU Settlement Scheme and EU, EEA & Swiss citizens staying in the UK longer than 3 months.

Revolution in Westminster

No, not yet another political upheaval, but a showcase for our Ad Pays 7 report ‘UK Advertising’s Digital Revolution’! On September 3, our PA team will be leading an event at Portcullis House in Westminster on the report, which was written by advertising’s think tank Credos in partnership with Enders Analysis, and which looks at the revolution that has taken place in digital advertising in the UK over the last 25 years.

In 2018, online advertising contributed 57% of the UK’s total advertising spend of £23.6 billion and is predicted to account for 62% by2020. This has made the UK the largest online advertising market in the Europe, and the third largest in the world after the US and China.

The event will be open to parliamentarians, their staff, and AA members who will be meeting case study businesses from the report and learning how the digital ad market is enabling SMEs and other businesses up and down the country to advertise more. If you would like to attend sign up over on Eventbrite.

Among the exhibitors are Media Smart, DMA, IAB, Newsworks and Adsmart from Sky, who have just issued their AdSmart from Sky White Paper, collated from learnings into the UK addressable TV market through Sky’s AdSmart technology.

Soul to Seoul

On Tuesday, our CEO Stephen Woodford welcomed DaeJin Kim from the SME policy team at the Korea Broadcast Advertising Corporation (KOBACO) for discussions on how advertising is boosting business among SMEs in South Korea and the UK and what we can learn from each other’s country. DaeJin was interested in the AA’s AAccelerate programme to boost advertising among SMEs in the pilot areas of Scotland and the West Midlands.

South Korea also has its own programme which assists SMEs with the production costs of broadcast adverts. The visit was a further demonstration of the growing links between the AA and South Korea, following on from the innovative UK-Korea Creativity Exchange that we hosted at Cannes Lions this year.

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