The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Annual Review 2019: Philippa Brown – Advertising’s Pivotal Year

/ January 27th 2020
Annual Report

Philippa Brown, Chair, Advertising Association and Worldwide CEO, PHD

2019 was a pivotal year for responsibility in advertising. From the creation of the Global Alliance for Responsible Media (GARM) to the All-Party Parliamentary Group (APPG)’s call for more responsible advertising as part of reforms to online gambling, responsibility has dominated the headlines and boardroom agendas across the UK.

Over the past few years the Advertising Association has played a key role in bringing together the industry and arming them with insights and data to rebuild trust in advertising. However, as we enter another decade with Brexit still on the horizon and with trust at an all-time low, it is more important than ever for the advertising industry to up the ante to rebuild public trust. This is exactly what the Association’s new mission and strategy have been designed to do.

But it’s not just down to the Association. Advertisers and their partners need to double down on being straightforward and transparent in everything that they do.

Initiatives like the Association’s Front Foot are an important part of this. Created to identify specific collaborative actions, processes and protocols for protecting consumers and brands from safety issues, the alliance not only plays a crucial part in creating a sustainable industry but also offers a blueprint for shifting the dial when it comes to responsibility within our companies and teams.

From empowering teams to share failures as well as successes to taking responsibility at an individual, company and industry level, there is a lot that brands and agencies looking to promote the value of responsible advertising can (and should) learn from the likes of Front Foot and GARM. However, the biggest lesson here is the need to be more assertive and decisive.

At PHD, we talk a lot about the need to take strategic and imaginative leaps in order to drive growth. But it’s not just talk – the talk drives action. This is exactly what the industry needs to do. We need to be bold in our thinking and actions and take real responsibility for the growth and success of both our industry and the wider economy.

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