The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ July 12th 2019 / Matthew Evans
Cannes Lions Events

On 11 July, during his first reception as President of the Advertising Association, Keith Weed shared a brand new film on UK advertising’s activity at Cannes Lions 2019, alongside special guest Conrad Bird (Director of Campaigns and Marketing at the Department for International Trade). The Creativity Is GREAT campaign at Cannes Lions 2019 was the first of its kind to support British advertising at the world’s largest festival of creativity, where the UK led the pack in Europe and came second in the world behind the US for total number of wins.

Launching the film, Keith Weed said: “The GREAT campaign is widely recognised as one of the best examples of national branding and marketing on the world stage and our campaign for Cannes Lions underlines the UK Government’s appreciation of the importance of creativity to the country’s economy, culture and reputation. Advertising, with its entrepreneurial spirit and creative excellence, can be the perfect partner for Government in its ambitions for the UK’s international trade.”

Conrad Bird said: “The UK presence at Cannes Lions 2019 was an excellent showcase for the global power and creativity of British advertising. We want to support the country’s creative businesses to grow worldwide and to build on the industry’s clear position of strength as a leading global hub. We invite all business leaders to look at this partnership and consider how their business can get involved to help foster a strong, successful future for the UK as a trading nation on the world stage.”

The film features some of the key moments from UK advertising’s Creativity Is GREAT campaign at Cannes, which included 10 leadership and networking events, almost 1000 visitors from 60 different countries to a special rainbox installation at the festival, as well as generating media coverage across British trade, national and international press, a trade mission of 40 businesses, and enabling the participation of six UK Young Lions teams and one student to attend the Roger Hatchuel Academy.

Event image: ©BronacMcNeill

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