The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Cannes Lions Masterclass Showreel

/ March 14th 2019

As part of the Advertising Association’s newly undertaken role as the UK representative for the Cannes Lions, we dedicated the second half of the day at our annual LEAD conference in London to a duo of Cannes Lions-related activities.

The first, UK Advertising Needs You, was a series of presentations from industry experts about how the advertising sector needs new blood in order to thrive. The second was a more in-depth look at how past winners have succeeded at the Cannes Lions – and how the participants can do the same.

Header image via Bronac McNeill

Related Articles View More