The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.


/ February 5th 2019

Our future success on the world stage is integrally linked to the talent coming into our industry. To that end, we are delighted to have taken on the role as the UK’s rep for the Cannes Lions in partnership with Channel 4, Clear Channel, the Department for International Trade, Framestore and M&C Saatchi to champion creativity in UK advertising.

On 30 January, directly after our annual summit, LEAD, we ran two events at King’s Place – the first for over 200 young people aged 16-24 who are interested in pursuing a career in advertising/creative industries, and the second for around 280 under-30s working in UK advertising.

Our younger attendees heard from a panel of experts from our partners and it was heartwarming to see the enthusiasm of the delegates to enter an industry that contributes so much to the UK’s culture and economy. The young people then went on to be mentored by leaders from 20 UK advertising businesses – our thanks goes to all those who made their time available to give career advice to the next generation of advertising talent.

Later that afternoon, our under 30s heard from inspirational creative leaders including James Murphy, CEO and founder of adam&eveDDB, Grey London’s CCO Vicky Maguire and Ascential president Phil Thomas who explained the business case for creative excellence.

We have much more planned to champion UK creativity, here at home and on the world stage this summer in Cannes. If you’d like to get involved, please do get in touch with us here at the Advertising Association.

Photos by ©BronacMcNeill

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