The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

LEAD 2019 highlights video

/ March 14th 2019

The Advertising Association’s annual conference is the flagship event for the industry. LEAD takes place in London every year and helps to set the agenda for the upcoming year. The following is a highlight video of LEAD 2019.

The Advertising Association’s flagship event, LEAD was held at Kings Place on 30 January. Over 300 people attended the event, whose theme was Trust, Trade and Transformation. Political keynotes were provided by Graham Stuart, Minister for Investment, Department for International Trade and Tom Watson, Deputy Leader of the Labour Party.

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