The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Media Business Course 2019 – Day Two

/ November 7th 2019 / Ellie Mason

Yesterday was the ‘Media Day’ at our Media Business Course, where the delegates had the opportunity to hear inspiring talks from speakers across the media landscape.

Our new convenors for the day were Rachel Bristow of Sky Media and Nigel Clarkson of Global, and they introduced the day first thing in the morning before our very own Director of Credos, Karen Fraser MBE, spoke to delegates about our work on arresting the decline of public trust in advertising.

This was then followed by talks on planning and collaboration, cinema, social, OOH, magazine brands, search, Radio, TV and Newsbrands, before delegates received tips on how to present and create a winning pitch. You can find the full agenda in the MBC brochure here.

Check out some of the photos from day two below!

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