The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Media Smart 2018 update

/ January 28th 2019
Media Smart

Media Smart, the advertising industry’s corporate responsibility programme has made great strides in 2018 under the wing of the Advertising Association. Its mission is to ensure that every child in the UK (aged 7 – 14) can confidently navigate the media they consume.

Research conducted with its teacher user base highlighted incredibly positive results which included that –

  •          84% feel they are better equipped to teach about advertising and the media having used Media Smart’s free educational resources
  •          81% feel more confident that their students are better at interpreting advertising and the media having been taken through Media Smart’s teaching materials in the classroom

Media Smart’s funding process has been overhauled which has seen a 50% increase to its annual budget and new industry supporters have been recruited including Pearl & Dean (which will see Media Smart adverts in UK cinemas for the first time) and the Direct Marketing Association.

Downloads of its free educational resources for schools and parents have hit an impressive 44,000 since relaunch in 2015.

Public Affairs efforts have seen the programme being commended in the Government’s response to the Internet Safety Strategy, as well as a screening of Media Smart’s boys’ body image film at Portcullis House where the Children’s Commissioner for England, Anne Longfield, joined the panel debate along with the NSPCC. And a weeklong exhibition has been booked in Holyrood to showcase the industry’s media literacy work to Scottish Parliamentarians for the first time in June next year.

2019 will also see the programme focussing on campaigns around Data & Privacy, Video Piracy and Influencer Marketing – to find out how your organisation can support Media Smart with this work please contact Rachel Barber-Mack, Director of Media Smart on

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