The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Media Smart

/ August 13th 2019 / Nwora Emenike
Media Smart

Media Smart is the advertising industry’s education programme. Its mission is to ensure young people in the UK can confidently navigate the media they consume including being able to identify, interpret and critically evaluate all forms of advertising.

Set up in 2002, it is a non-profit organisation, funded by the industry, that creates free media and digital literacy resources for teachers, parents and youth organisations working with 7-16-year olds. Recent education campaigns and resources have focussed on influencer marketing, social media, digital advertising and body image.

Media Smart’s proud supporter base brings together advertisers, agencies, media and trade bodies.

In the future, the programme will be focussing on the creative process & careers, diversity and data & privacy. Visit our website for more information and to download our resources. 

To find out how your organisation can support Media Smart with this work please contact Rachel Barber-Mack, Director of Media Smart on   

Related Articles View More