The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Meet the UK Young Lions Design Winners

/ May 13th 2019 / Ellie Mason
Cannes Lions

Georgina Osei-Hwere and Tarné Neilson of Ogilvy Health were crowned Design winners for their entry that combined a powerful concept with an eye catching and relevant brand identity and tagline.  View their work here.

 

 

Georgina Osei-Hwere, Senior Account Executive, Ogilvy Health

Prior to working at Ogilvy, I studied Biological sciences at Brighton University and graduated in 2016. Whilst studying, I ran a science blog which ignited my love for writing. At Ogilvy Health, I work within the digital department as an SAE however strategy excites me greatly too!

 

 

 

Tarné Neilson, Senior Designer, Ogilvy Health

I have a BA in design (vis com) that I completed in Sydney. I have worked at a range of design and advertising agencies. My key skillset lies in branding, typography, conceptual, & web creative across both print & digital mediums, and I have a particular passion for illustration.

 

 

What does it mean to you to be representing the UK at Cannes Lions this summer? 

Representing the UK at Cannes goes beyond our expectations. We are so thankful to be given the opportunity to really test our skills and take part in the global competition. Winning the national competition was a big achievement in itself and we are really excited to continue this adventure.

 

The Competition brief was to choose one or more of the below objectives to create a compelling case that will move the timeTo campaign forwards.

  • To find new ways to encourage more companies to sign up to the timeTo Code of Conduct and to show how a company plans to embed the Code into its organisation (as it is not enough to merely sign up as a token gesture)
  • To call on the existing companies who have signed up to the Code to demonstrate how they are actively implementing the code in their organisations or how they plan to
  • To fully empower the victims of sexual harassment and educate them on where and how they can get support
  • To encourage a culture where sexual harassment of any kind simply is not acceptable and, by doing so, support witnesses or bystanders to call it out as such without fear of reprisal
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