Lily Kn and David Milligan of MRM-McCann won the Digital competition for their work that creatively utilized social media platforms to engage with the right audience and provide clear messaging and visual execution. View their winning entry here
Art Director, Lily Kn, MRM-McCann
Lily is an art director at MRM//McCann and a proud member of Badass Gal, a platform championing exceptional creative women. She’s fearlessly building her own path in advertising. In her spare time, she’s involved in tech and illustration projects that have an impact in the big wide world.
Copywriter, David Milligan, MRM-McCann
David is a copywriter at MRM//McCann. Before this he was made in Northern Ireland and matured (kind of), in Newcastle. He’s been described as Northern Irish through and through with a twinge of the Geordie spirit. He was introduced to advertising and copywriting at university and has been fanatical since.
What does it mean to you to be representing the UK at Cannes Lions this summer?
Lily and David are extremely proud to represent the UK at Cannes Young Lions. Their very diverse backgrounds have given this young creative team unique experiences, different skill sets and strong attitudes which they’ll use to smash it at Cannes.
The Competition brief was to choose one or more of the below objectives to create a compelling case that will move the timeTo campaign forwards.
- To find new ways to encourage more companies to sign up to the timeTo Code of Conduct and to show how a company plans to embed the Code into its organisation (as it is not enough to merely sign up as a token gesture)
- To call on the existing companies who have signed up to the Code to demonstrate how they are actively implementing the code in their organisations or how they plan to
- To fully empower the victims of sexual harassment and educate them on where and how they can get support
- To encourage a culture where sexual harassment of any kind simply is not acceptable and, by doing so, support witnesses or bystanders to call it out as such without fear of reprisa