The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

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Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Meet the UK Young Lions Print Winners

/ May 14th 2019 / Ellie Mason
Cannes Lions

John McPartland and Zack Gardner of Havas Lynx took the prize for Print with their striking advertisement that our judges loved for the way it drew on an agency landscape to put the viewer in the shoes of all 3 target audiences – the perpetrator, the potential victim and the bystander.  View their work here.


John McPartland, Art Director, Havas Lynx

John is a Deputy Creative Director from Manchester.
With 8 years’ advertising experience under his belt, he’s driven by the big idea and beautiful craft. He has a beard, 2 kids, greying hair (no correlation) and 17 of the same black t-shirt.




Zack Gardner, Copywriter, Havas Lynx

Zack is a Creative Copywriter. An Edinburgh native with 3 years’ advertising experience, he enjoys football, tennis and writing about himself in the 3rd person. When he was 11, former world snooker champion John Parrot told him to “p*** off’ at Kelso Races. He deserved it.



What does it mean to you to be representing the UK at Cannes Lions this summer? 

Representing the UK means the world to us.

As fairly below-par athletes, hailing from Scotland and England,
it’s nice to finally set aside the rivalry and get a cap together.

We’re proud, excited and can’t wait to get to Cannes.

Fingers crossed it’s coming home!


The Competition brief was to choose one or more of the below objectives to create a compelling case that will move the timeTo campaign forwards.

  • To find new ways to encourage more companies to sign up to the timeTo Code of Conduct and to show how a company plans to embed the Code into its organisation (as it is not enough to merely sign up as a token gesture)
  • To call on the existing companies who have signed up to the Code to demonstrate how they are actively implementing the code in their organisations or how they plan to
  • To fully empower the victims of sexual harassment and educate them on where and how they can get support
  • To encourage a culture where sexual harassment of any kind simply is not acceptable and, by doing so, support witnesses or bystanders to call it out as such without fear of reprisal
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