John McPartland and Zack Gardner of Havas Lynx took the prize for Print with their striking advertisement that our judges loved for the way it drew on an agency landscape to put the viewer in the shoes of all 3 target audiences – the perpetrator, the potential victim and the bystander. View their work here.
John McPartland, Art Director, Havas Lynx
John is a Deputy Creative Director from Manchester.
With 8 years’ advertising experience under his belt, he’s driven by the big idea and beautiful craft. He has a beard, 2 kids, greying hair (no correlation) and 17 of the same black t-shirt.
Zack Gardner, Copywriter, Havas Lynx
Zack is a Creative Copywriter. An Edinburgh native with 3 years’ advertising experience, he enjoys football, tennis and writing about himself in the 3rd person. When he was 11, former world snooker champion John Parrot told him to “p*** off’ at Kelso Races. He deserved it.
What does it mean to you to be representing the UK at Cannes Lions this summer?
Representing the UK means the world to us.
As fairly below-par athletes, hailing from Scotland and England,
it’s nice to finally set aside the rivalry and get a cap together.
We’re proud, excited and can’t wait to get to Cannes.
Fingers crossed it’s coming home!
The Competition brief was to choose one or more of the below objectives to create a compelling case that will move the timeTo campaign forwards.
- To find new ways to encourage more companies to sign up to the timeTo Code of Conduct and to show how a company plans to embed the Code into its organisation (as it is not enough to merely sign up as a token gesture)
- To call on the existing companies who have signed up to the Code to demonstrate how they are actively implementing the code in their organisations or how they plan to
- To fully empower the victims of sexual harassment and educate them on where and how they can get support
- To encourage a culture where sexual harassment of any kind simply is not acceptable and, by doing so, support witnesses or bystanders to call it out as such without fear of reprisal