The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ February 7th 2020 / Ellie Mason

Following the launch of Credos’ brand new report – Advertising Pays 8: UK Advertising’s Social Contribution – we have created a dedicated online hub to showcase the best UK advertising campaigns that have made a positive contribution to society!

The report includes major new research commissioned by Credos on both the public’s and the advertising industry’s perception of the social good made by our industry. It also includes a variety of case studies that best demonstrate UK advertising’s social contribution, which are grouped under five overall themes: Health & Wellbeing; Community Improvement; Diversity & Inclusion; Environmental Preservation; and Human Rights.

The purpose of our hub is to showcase these leading case studies and we will be growing it on an ongoing basis, so if you’d like to put forward a campaign to be included please fill out this form.

You can check out our Ad Pays 8 hub here. We hope you enjoy learning a little more about the fantastic campaigns that have been created by our industry and have had a truly positive impact on society.

If you’d like to know more about the hub, please do not hesitate to get in touch with Ellie.


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