Following the launch of Credos’ brand new report – Advertising Pays 8: UK Advertising’s Social Contribution – we have created a dedicated online hub to showcase the best UK advertising campaigns that have made a positive contribution to society!
The report includes major new research commissioned by Credos on both the public’s and the advertising industry’s perception of the social good made by our industry. It also includes a variety of case studies that best demonstrate UK advertising’s social contribution, which are grouped under five overall themes: Health & Wellbeing; Community Improvement; Diversity & Inclusion; Environmental Preservation; and Human Rights.
The purpose of our hub is to showcase these leading case studies and we will be growing it on an ongoing basis, so if you’d like to put forward a campaign to be included please fill out this form.
You can check out our Ad Pays 8 hub here. We hope you enjoy learning a little more about the fantastic campaigns that have been created by our industry and have had a truly positive impact on society.
If you’d like to know more about the hub, please do not hesitate to get in touch with Ellie.