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Advertising’s digital revolution heads to Westminster

/ September 4th 2019 / Matthew Evans
Ad Pays Events Online advertising

On 3 September, the Advertising Association hosted a special showcase event on the recent Advertising Pays 7 report, UK Advertising’s Digital Revolution, at Portcullis House in Westminster.

The event occurred on one of the most significant days seen in Parliament in recent years as the debate around Brexit continued to rage and which later that day saw Parliament back a motion to take control of the order paper, paving the way for legislation to delay Brexit and prevent a no-deal departure.

However, the Attlee Suite was a welcome refuge from parliamentary intrigue as the world-leading position of the UK in digital advertising took centre stage to showcase the growth of UK digital advertising and connect the businesses behind the UK’s digital revolution with the politicians and officials involved in policymaking.

The drop-in event featured a number of the companies and organisations featured in AP7, including the IAB, Loop Me, TV Squared, Newsworks, Adsmart from Sky and Media Smart.

As well as guests from industry, there was cross-party attendance from MPs including Kevin Brennan and Christine Jardine, as well as staff members from several MPs’ offices, and officials from Whitehall departments such as DCMS. Attendees heard how digital advertising has transformed the exhibitors’ businesses and the wider UK economy to the extent that it is now the largest online advertising market in Europe and the third largest in the world and where the UK retail e-commerce expenditure per capita is higher than in any other G20 market.

The event demonstrated the continuing power of Advertising Pays 7 to generate interest right across the political, business and media landscape. Many thanks to our colleagues from across industry for their support in delivering the message of the UK’s world-leading position in digital advertising to the heart of British politics.

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