The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week in Public Affairs: 11 September 2020

/ September 11th 2020 / Noa Cohen

As we move towards autumn there are numerous policy areas picking up steam in public affairs. While the coronavirus and economic recovery are still high up on the agenda, we are also working with industry and policy makers on other issues including climate, influencer marketing, and advertising exemptions for the Birmingham Commonwealth Games. Brexit is also creeping ever closer, so please watch this space in the coming weeks for important information about what to expect and how to prepare.

COVID-19 Business Recovery

This week the AA held its most recent C-19 Business Recovery call with members and government officials from the Department forDigital, Culture, Media and Sport (DCMS); Department for Business, Energy and Industrial Strategy (BEIS) and Department for International Trade (DIT).

The group discussed the post-lockdown business environment, employment/apprenticeships and member concerns around credit, production and events insurance.The AA also updated the group on the latest on its proposals for an advertising and marketing tax credit and for a Sector Skills Grant Scheme. Discussions for both proposals are on-going with various Government departments.


On Wednesday the AA and partners launched AdGreen, an industry intiative with the goal of making advertising production zero-waste and carbon neutral, and contribute towards the green recovery. You can read more about the launch here and find resources on their website.

The AA’s Climate Action Working Group also met this week to discuss the publication of the Climate Action Report, the first industry-wide report of its kind, which will examine advertising’s carbon footprint and recommended steps to reduce it. The report is due to be published in November.

Media Smart Influencer Roundtable

Yesterday the AA and Media Smart, the industry’s flagship non-profit, held a roundtable on influencer marketing with a host of leading industry speakers and joined by 60 guests from across advertising, politics, education and the third sector.

The panel included Stephen Woodford (CEO, Advertising Association); Dan Clays (Media Smart Chair and CEO of Omnicom Media Group UK); Stuart Flint (VP, Europe, Sales, TikTok); Tara Hopkins (Head of Public Policy, EMEA, Instagram); Guy Parker (CEO, ASA); Tracy Brabin MP (Shadow Minister for Cultural Industries); and Charlotte Williams (Founder SevenSix Agency & Influencer).

If you would like to view a recording of the session please contact

Birmingham Commonwealth Games

This week we hosted a call with members and officials from DCMS and the Birmingham Commonwealth Games Organising Committee to discuss possible advertising provisions for the Birmingham Commonwealth Games Act.

Advertising and trading restrictions will likely follow similar restrictions implemented for the Glasgow Commonwealth Games and London Olympics. Proposed exceptions are likely to include exceptions for newspapers and magazines, certain advertising by non-profit organisations and various advertising under town and country planning advertising regulations (moving vehicles, indoor, business premises).

The AA will be responding to the Government consultation on the exceptions to the advertising and trading restrictions, which is expected in October.



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