The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week in Public Affairs: 13 November 2020

/ November 13th 2020 / Noa Cohen

Call with Patrick Grady MP

This morning, we co-hosted an advertising industry briefing with the Industry and Parliament Trust (IPT) for Patrick Grady, SNP MP for Glasgow North.

The call included 15 colleagues from across AA Scotland membership and Patrick had expressed an interest in learning more about advertising in Scotland. As well as introductions from members to their businesses, discussions ranged from the size and scope of the industry in Scotland, the impact of COVID-19, and the recovery from the pandemic

Food Advertising

The UK Government’s consultation on introducing a total online HFSS advertising ban was published on Tuesday. This will have an effect throughout the UK and the consultation is open until December 22.

The AA issued a statement jointly with ISBA, IPA and IAB. The statement has already been featured in coverage in CampaignThe DrumMarketing WeekThe GuardianThe Grocer and the Daily Mail.

Stephen Woodford and Phil Smith also set out our views in a joint op-ed that appeared in The Times on Thursday.

We also wrote to Westminster MPs from across the Conservative, Labour and Scottish National parties.


The Board met this week and discussed the AA’s 3-year plan, along with HFSS and progress on the advertising tax credit and the AA’s skills proposal.  Contact Sue or Konrad for further information on the policy discussions.

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